Posted:1 week ago|
Platform:
Work from Office
Full Time
Job Title : Sr. Specialist - BTL Location : Ahmedabad Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail). BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.
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