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Hindustan Unilever (HUL)
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Senior Social & Influencer Executive

Senior Social & Influencer Executive

Hindustan Unilever (HUL)

10 - 15 years

13 - 15 Lacs

Mumbai

Posted:1 day ago| Platform:

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Skills Required

Content strategy Brand strategy Senior Executive IPS Brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Senior Social and Influencer Executive - Ponds (Brand Building)

Work Location: Mumbai HO

Function/BU: Beauty & Wellbeing, Marketing

Role Description:

Building Pond s as a social first Masterbrand through Platform and Pulse:

Campaign ideation & execution to bring alive Brand BCI through the lens of science and expertise- ideate long-term IPs for social
Ownership of brand s social presence: Craft and execute always-on campaign-led social content strategies. Develop an ownable visual playbook for each platform segment.
Design full-funnel influencer programs - build brand relationships, identify and activate topical and trending formats. Identify and leverage relevant consumer cohorts on socials to meaningfully embed the brand in social and culture.
Ownership of key KPIs such as reach, engagement, and earned media to move up the brand s BESS score.
Work with stakeholders- agencies, creatives, brand teams to bring alive the brand strategy on social.

Key Skills:

Social first creative thinking, Influencer marketing experience, content strategy and planning, Owner mindset, Cross-functional Collaboration, and most importantly, Consumer obsession.

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