Senior SEO Specialist

2 - 4 years

1 - 3 Lacs

Posted:3 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

TIPS-G Alwar is a job-oriented skill development institute focused on providing practical, industry-relevant training. We aim to develop skilled professionals through hands-on learning, mentorship, and real-world exposure.

Job Summary

We are seeking an experienced and performance-driven SEO Specialist who will also act as a Team Lead and Trainer. The role involves managing SEO strategies, leading a small SEO team, and training students through practical assignments and live projects. The ideal candidate should possess strong technical knowledge, leadership ability, and a passion for mentoring future professionals.

Key Responsibilities

SEO Strategy and Execution

  • Plan, execute, and optimize comprehensive SEO strategies to improve organic visibility and rankings
  • Conduct advanced keyword research aligned with business objectives and course offerings
  • Optimize website content, landing pages, blogs, and meta data
  • Ensure SEO best practices across all digital assets

Off-Page and Technical SEO

  • Develop and manage ethical white-hat link-building strategies
  • Monitor backlinks, citations, and business listings
  • Identify and resolve technical SEO issues related to crawlability, indexing, site speed, and Core Web Vitals
  • Coordinate with developers for implementation of technical improvements

Analytics and Performance Monitoring

  • Track keyword rankings, organic traffic, and lead conversions
  • Use tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and similar platforms
  • Prepare structured weekly and monthly SEO performance reports

Team Leadership

  • Lead, assign, and monitor work of junior SEO executives and interns
  • Review tasks, ensure quality standards, and meet SEO KPIs
  • Coordinate with content, design, and development teams

Training and Student Mentorship

  • Train students in practical SEO concepts including on-page, off-page, technical, and local SEO
  • Design structured training modules, assignments, and real-time projects
  • Guide students on tools, industry practices, and career readiness
  • Evaluate student performance and provide constructive feedback

Required Skills and Qualifications

  • 2–4 years of proven experience in SEO with measurable results
  • Strong understanding of On-Page, Off-Page, Technical, and Local SEO
  • Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, etc.
  • Ability to lead teams and train beginners effectively
  • Basic understanding of HTML, CMS platforms, and website architecture
  • Strong analytical, problem-solving, and communication skills

Preferred Qualifications

  • Prior experience in EdTech or training institutes
  • Experience handling interns or junior team members
  • Knowledge of content marketing and conversion optimization

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

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