Senior SEM Analyst ( US Shift)

Key Responsibilities:

• Strategic Campaign Leadership: Develop, implement, and oversee comprehensive pay-per-click (PPC) campaigns across platforms such as Google Ads, Meta Ads, and Bing Ads, ensuring alignment with client objectives and maximizing return on investment (ROI).?
• Advanced Keyword Research: Conduct in-depth keyword research to identify high-performing keywords, optimizing campaign targeting and effectiveness.?
• Creative Development: Craft compelling ad copy and design engaging creatives tailored to diverse audiences and industries, enhancing click-through rates and conversions.?
• Performance Analysis: Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), providing actionable insights for continuous improvement.?
• Budget Management: Manage and allocate campaign budgets effectively, ensuring optimal spend across various channels while adhering to financial constraints.?
• AI & Automation Integration: Leverage AI tools and automation techniques to streamline campaign processes, enhance efficiency, and improve overall campaign performance.?
• Team Leadership: Mentor and guide junior SEM analysts, fostering a collaborative and knowledge-sharing environment.?
• Client Communication: Maintain clear and proactive communication with clients, providing regular updates on campaign performance and strategic recommendations.?
• Error-Free Execution: Demonstrate meticulous attention to detail, ensuring all campaigns are executed flawlessly and meet the highest standards of precision.?
• Industry Awareness: Stay abreast of the latest trends and best practices in SEM and digital marketing, applying this knowledge to keep Mavlers at the forefront of the industry.?

Requirements -

What We Expect from You

• Experience: 5 to 7 years in SEM and performance marketing.
• Platform Proficiency: Extensive experience with Google Ads, Meta Ads, and Bing Ads.
• Global Campaign Management: Proven track record of managing campaigns for clients in the USA and Canada.
• Industry Versatility: Ability to adapt strategies for various industries, including eCommerce, B2B, and B2C.
• AI & Automation: Familiarity with AI and automation tools to enhance efficiency and campaign outcomes.
• Leadership: Experience in mentoring and leading teams, with a collaborative approach to achieving goals.
• Precision & Accuracy: Commitment to error-free execution and meticulous attention to detail.
• Agency Background: Preferably, experience working in digital marketing agencies, brand & creative agencies, or marketing agencies, with a deep understanding of agency dynamics.