SENIOR RETAIL MARKETING EXECUTIVE

Job Description: As a Senior Executive Retail Marketing (BTL & Community Activation) at TechnoSport in Pune, you will be responsible for leading store-level activations and hyperlocal campaigns. Your role will involve launching and executing BTL campaigns for new stores, promos, and local events. Additionally, you will map and activate store catchments such as schools, gyms, RWAs, and more, to build brand visibility through partnerships and community events. Collaboration with Sales & Ops teams for cohesive execution, managing local vendors, tracking budgets, and optimizing campaign ROI will also be part of your key responsibilities. Key Responsibilities: - Launch & execute BTL campaigns for new stores, promos & local events - Map and activate store catchments schools, gyms, RWAs & more - Build brand visibility through partnerships & community events - Collaborate with Sales & Ops teams for cohesive execution - Manage local vendors, track budgets, and optimize campaign ROI Qualifications Required: - 3-5 years in retail marketing, BTL, or community engagement - Proven success in driving store traffic & brand affinity locally - Strong understanding of Pune's local culture & market dynamics - Great communicator with strong vendor & project management skills - Willingness to travel and thrive in a fast-paced retail setup,