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Senior Product Marketing Manager - Adobe Express

Senior Product Marketing Manager - Adobe Express

Adobe

8 - 12 years

50 - 80 Lacs

noida

Posted:4 hours ago| Platform:

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Skills Required

analytical skills integrated marketing research seo adobe individual contributor analytics product marketing product positioning product strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Senior Product Marketing Manager Adobe Express, India Role Type: Individual Contributor

Reports To: Head of Product Marketing, India

The Opportunity

We are seeking a Senior Product Marketing Manager to lead product positioning, drive customer insights, and implement pivotal initiatives for Adobe Express in India. This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about crafting product narratives and driving adoption through data-driven marketing strategies. You will operate independently, collaborating cross-functionally to define and implement go-to-market strategies that resonate with India s diverse customer segments, especially SMBs and creators.

What You ll Do

Define Product Positioning & Messaging

Craft compelling product narratives tailored to India s key customer segments, with a focus on SMBs and creators.

Customer Insights & Analytics

Identify high-impact product opportunities by conducting customer research and analyzing behavioral data across in-app usage, PLG funnels, paid media, SEO, and other digital touchpoints.

Pivotal Initiative Execution

Drive execution of strategic programs, including content marketing, pricing strategies, and partnership-led campaigns to accelerate product adoption and engagement.

Cross-functional Collaboration

Partner with product, growth, and marketing teams to ensure alignment on India-specific initiatives and feedback loops from customer insights.

Marketing Activation Support

Contribute to the development of integrated marketing plans across owned, earned, and paid channels in collaboration with global and regional teams.

Thought Leadership & Advocacy

Represent Adobe Express in customer conversations, industry forums, and internal partner discussions to advocate for India-specific needs and opportunities.

What You ll Need to Succeed

8 12 years of experience in product marketing, growth marketing, or strategy roles in consumer or B2B tech companies.

Proven ability to define product positioning and messaging that drives engagement and adoption.

Strong analytical skills with experience in customer research, funnel analysis, and digital performance metrics.

Experience implementing pivotal initiatives independently, with a bias for action and problem-solving.

Excellent storytelling and communication skills, with the ability to translate complex concepts into simple, impactful narratives.

Familiarity with India s tech and creator ecosystem, and an understanding of how communities adopt and influence technology.

Ability to work cross-functionally and influence without authority in a matrixed organization.

Why This Role Matters

This is a high-impact role where you ll shape how Adobe Express is perceived and adopted in India. You ll be at the forefront of driving product-market fit, influencing product strategy, and implementing initiatives that make a real difference for our users.

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Senior Product Marketing Manager - Adobe Express