Senior Performance Marketing Specialist (Digital Marketing)

4 - 7 years

12 - 15 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms.
  • Manage search, display, video, shopping, and retargeting ads to maximize ROAS.
  • Conduct A/B testing for creatives, landing pages, and audience targeting.
  • Analyze campaign performance and deliver actionable insights.
  • Collaborate with design, content, and product teams to align marketing goals.
  • Manage large-scale budgets and ensure efficient spending.
  • Stay updated on digital trends and platform algorithm changes.

Preferred candidate profile

Qualifications

  • 35 years of hands-on experience in performance marketing
  • Expertise in Google Ads, Meta Ads, Google Analytics, and Tag Manager
  • Strong analytical skills and ROI-focused mindset
  • Experience with app install campaigns and product feed management is a plus
  • Excellent communication and project management skills

    Role & responsibilities


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