Senior Performance Marketing Manager (Global Markets)

Senior Performance Marketing Manager (Global Markets)

Experience: 5–7 years

Location: Noida (On-site)

Company: Mad Influence (Mad Group)

About the Role

Mad Influence

What You Will Own (End-to-End)

1. Multi-Platform Performance Campaigns

- TikTok Ads, Meta Ads, YouTube/Google Ads

- Global TOF/MOF/BOF funnel building

- Region-specific optimisation for B2C brands

2. Attribution, Tracking & Analytics

- Pixel setup, events, GA4, UTMs

- Understanding of AppsFlyer/Branch

- Build dashboards for CAC, ROAS, CPM, CPV, CTR

3. CRO & Landing Page Optimization

- Conduct landing page audits

- Run A/B tests and suggest UI/UX improvements

- Improve conversion rates across global markets

4. Creative Testing Strategy

- Build testing frameworks for UGC & performance ads

- Provide insights on hooks, formats, and winning creatives

- Work with internal teams for creative requirements

5. Global Performance Strategy

- Develop multi-geo launch and scaling playbooks

- Understand cost behaviours across US, GCC, SEA, Europe

- Efficiently scale large budgets ( INR 3 crore+ monthly)

6. Reporting & Leadership

- Present weekly/monthly performance reviews

- Own performance roadmap for each client

- Work independently with internal stakeholders

Key KPIs

- CAC Reduction

- ROAS Improvement

- Landing Page Conversion Rate Growth

- CPM / CPV Efficiency

- Creative Testing Velocity

- Spend Efficiency at Scale

Required Skills

- 5–7 years of performance marketing experience

- Strong expertise in TikTok + Meta + YouTube ads

- Managed INR3 crore+ monthly budgets

- Strong analytics, attribution, and GA4 knowledge

- Global market experience (US, Europe, SEA, GCC)

- Experience in CRO and UGC-based performance ads

Why Work With Us

- Scale ads across four continents

- High autonomy and ownership

- Opportunity to build Mad Influence’s performance vertical from scratch

- Work closely with leadership on strategy and execution