Senior Paid Campaign Specialist

Opportunity: Senior Paid Campaign Specialist

We’re looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You’ll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth.

What you’ll do on the job:

• Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization.
• Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages.
• Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality.
• Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance.
• Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution.
• Benchmark competitors and identify opportunities in targeting, creatives, and offers.
• Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing.

What You’ll bring:

• 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.
• Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration.
• Hands-on experience with UTM tracking, GA4, and conversion APIs.
• Proven ability to manage $10K–$30K monthly ad budgets efficiently.
• Data-driven mindset with advanced skills in Excel/Looker Studio reporting.
• Experience with Google Ads, Bing Ads, or Meta Ads is a plus.

Equal Opportunities:

Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.