Senior Meta Ads Specialist

Location: Remote (Work from Home)

Department: Digital Marketing

Reports To: Head of Marketing

Employment Type: Part-Time (Flexible Hours)

About the Company:

Job Summary:

Key Responsibilities:

• Develop and execute high-converting Meta Ads strategies for lead generation, e-commerce sales, and brand awareness.
  
• Create, manage, and optimize Facebook and Instagram ad campaigns (both prospecting and retargeting).
  
• Conduct A/B testing on creatives, audiences, and bidding strategies.
  
• Analyze campaign performance regularly and deliver actionable insights.
  
• Collaborate with the design and content team to ensure ad creatives align with performance goals.
  
• Manage ad budgets efficiently, ensuring cost-effective delivery.
  
• Stay updated with the latest Meta Ads trends, tools, algorithm changes, and best practices.
  
• Provide clear and concise performance reports and recommendations for improvement.
  

Required Qualifications:

• Minimum 10 years of experience specifically in Meta Ads (Facebook/Instagram).
  
• Proven success managing 6- to 7-figure monthly ad budgets.
  
• Strong understanding of Meta Business Suite, Events Manager, Pixel setup, and Custom Conversions.
  
• Deep knowledge of lookalike audiences, funnel building, and retargeting strategies.
  
• Familiarity with Google Analytics, UTM tracking, and performance attribution models.
  
• Experience across diverse industries (e-commerce, SaaS, D2C, B2B) is a plus.
  

Preferred Qualifications (Nice to Have):

• Meta Blueprint Certification
  
• Experience with landing page A/B testing tools (e.g., Unbounce, Instapage)
  
• Understanding of Google Ads, LinkedIn Ads, or omnichannel strategies
  

Key Skills:

• Strategic campaign planning
  
• ROAS and CPL optimization
  
• Data analysis and reporting
  
• Funnel mapping and audience segmentation
  

Salary & Benefits:

• Competitive part-time pay (hourly or monthly retainer based on experience)
  
• Performance-based incentives
  
• Flexible working hours
  
• Remote work environment
  
• Opportunity to lead paid campaigns for global brands
  

Working Hours & Schedule:

• Part-Time: 12-14 hours/week (flexible schedule)