Marketing Operations Analyst

We re looking for a mid-level Marketing Operations Analyst to join our distributed team and support campaign execution across both B2B and B2C initiatives. This role requires a strong understanding of marketing automation tools Salesforce Marketing Cloud, attention to detail, and a collaborative approach. You ll play a key role in building and launching campaigns that drive engagement and lead generation across international markets. You ll work closely with regional marketers, marketing operations leads, and technical partners across time zones to ensure campaigns are driven with precision, adhere to brand and compliance standards, and support global marketing objectives.

What You ll Do

Build and launch email campaigns, forms, landing pages, and automation flows in Salesforce Marketing Cloud (SFMC)
Apply standard processes for tokenization, dynamic content, segmentation, email scripting (e.g., AMP script or Velocity), and program cloning Set up and handle lead scoring rules, champion programs, and triggered workflows in alignment with global campaign strategy Implement campaign tracking (e.g., UTMs, SFDC campaign association, program statuses) for downstream attribution and reporting Troubleshoot issues related to deliverability, rendering, data flow, and sync errors with CRM

Work closely with marketers in North America, EMEA, and APAC to gather campaign requirements and ensure regional nuances (e.g., time zones, languages, regulations) are supported
Attend campaign intake meetings, status updates, and global syncs across time zones as needed Coordinate closely with design, web, and localization teams to ensure timely campaign asset delivery and quality Marketing Operations Best Practices Ensure consistent use of campaign templates, folder structures, naming conventions, and data governance protocols Maintain campaign calendars, project trackers, and intake tickets using project management tool Support continuous process improvement by flagging inefficiencies or common problems and suggesting automation or documentation improvements Uphold compliance with global privacy standards (e.g., GDPR, CAN-SPAM) and suppression list managementB2B & B2C Support Implement B2B campaigns focused on lead generation, champion, ABM, and event follow-up Support B2C lifecycle and retention campaigns such as upsell/cross-sell journeys, and transactional communications

What We re Looking For

3 5 years of experience in Marketing Operations or Marketing Automation roles Hands-on experience with Salesforce Marketing Cloud (SFMC), including email builds, workflows, segmentation, and reporting setup Familiarity with HTML/CSS for email editing, and use of tokens or scripting for personalization Experience working with Salesforce CRM or similar platforms for campaign tracking and lead flow

Strong communication and time management skills to operate effectively in a global, remote team
Comfortable balancing multiple campaign requests and shifting timelines Experience supporting both B2B and B2C marketing teams Exposure to Adobe Real-Time CDP, 6sense, or intent data platforms Understanding of lead lifecycle management, data hygiene, and audience segmentation strategy Familiarity with deliverability tools and compliance frameworks

 

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