Posted:4 days ago|
Platform:
On-site
Contractual
Planning and Execution:
• Platforms: Google Ads, Bing Ads, SearchAds360, Apple Search Ads
• Providing tactical planning support, including keyword research, versioning new
ad copy / extension based on starting inputs from Crossmedia, recommended
campaign structure, etc.
• In-platform build (trafficking), ongoing QA, and activation of client approved changes
• Supporting the client in generating conversion tags & remarketing pixel integration, then
QA’ing once these are placed on-site by clients (Zoo is not responsible for tag placement)
• Reporting Dashboard QA (i.e. Datorama, Tableau) validating accurate data population
based on platform performance as source of truth
• Daily Pacing, anomaly detection, and insight mining to identify optimization
recommendations, such as campaign budgets, bid optimizations, SQR, etc.
• Routine QA to ensure accuracy of in-market campaigns
• Analysis and campaign insights for weekly, monthly, and quarterly reporting
deliverables (cadence to vary based on marketing campaign)
• Slight support of external communications (i.e. email delivery of basic tasks, such as
confirming campaign delivery, requesting vendor support tickets, etc.)
Zoo Media
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mumbai, maharashtra, india
Experience: Not specified
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mumbai, maharashtra, india
Experience: Not specified
Salary: Not disclosed
