Senior Marketing Technology Budget Specialist

3 - 8 years

11 - 16 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Primary Responsibilities and Duties
  • Manage and optimize the marketing technology stack, including CRM, CMS, analytics tools, and other MarTech platforms.
  • Collaborate with marketing, sales, and IT to l ead the setup, maintenance, and troubleshooting of platforms like Marketo, Allocadia, 6 sense , ZoomInfo , Ring L ead , CVENT, Broswerstack , Hootsuite, ON24, Sendoso , TechTarget, Qualified, etc.
  • Act as the Business Administrator for the Mar keting Technology stack
  • Manage development of training to ensure successful onboarding and skills development of marketing team across MarTech stack & business processes
  • Track and monitor marketing budgets and expenses. Carefully track spending, ensure it aligns with budget, identify discrepancies, and make adjustments as needed.
  • Create monthly, quarterly, and annual budget reports with variance analysis, insights, and actionable recommendations.
  • Partner with procurement and vendors to track invoices, purchase orders (POs), and contract expenditures.
  • Work closely with marketing managers to plan, allocate , and reallocate funds as priorities shift .
  • Help enforce compliance with financial policies, vendor contracts, and budget approval workflows , including financial documentation and budget related communications
Key Skills
  • Passion for working in a high-growth, entrepreneurial environment, with the ability to demonstrate personal commitment and drive to set and exceed high standards .
  • Demonstrated high level of ownership, initiative, and the desire to drive significant, measurable results.
  • Commitment to exceptional customer service delivery and collaboration. Problem-solving solution orientation.
  • Solid business acumen including a good sense of how a well-integrated Marketing Automation Platform and CRM can be utilized to improve business.
  • Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects.
  • Strong analytical and problem-solving skills with the ability to think outside of the box.
  • Ability to excel both independently and as part of a team. Flexible and adaptable to evolve with the business.
Key Competencies
Minimum Qualifications
Bachelor s or Master s degree focused on marketing, communications, or business.
3+ years of experience in a marketing technology or digital operations role.
3+ years of experience in budgeting, financial analysis, or marketing operations.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) & Marketing Technologies
Experience with CRM systems (e.g., Salesforce, Dynamics 365).
Preferred Qualifications
Experience with API integrations, revenue lifecycles, progressive profiling, Ringlead , attribution and BI tools.
Strong understanding of marketing channels and campaign types (digital, paid media, events, etc.).
Advanced Excel or Google Sheets skills; experience with budgeting tools or ERP systems (e.g., SAP, NetSuite, Coupa, Workday)
Environment and Physical Demands
Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.
Requires ability to utilize technology related to using a keyboard, verbal communication, and work with device screens which require visual acuity.
If located in a company office, often requires the mobility to physically navigate the space .
In the event of business travel, mobility sufficient to utilize public and private transport and navigate to essential locations.
May include moving or lifting of 25 pounds or less ( e.g., office chair, reams of paper) .
Travel Requirements
Typically, 10% or less
Exemption Status to be reviewed by Legal
Exempt
 

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