Senior Marketing Officer

Digital Marketing & Go To Market :

• Manage and optimize digital marketing campaigns, with a focus on Account based marketing campaigns, Google Ads & Email campaigns

• Conduct market research to identify trends, opportunities, and competitive strategies

• Utilize analytics tools to track, analyze, and report on the performance of digital campaigns, website and event performance, providing regular reports and insights

• Develop and implement strategic Go-to-Market (GTM) plans for service offerings, aligning with the company's overall business objectives and target customer segments

Content Development:

• Develop engaging and relevant content for social media, emails, websites, webinars, podcasts, articles, videos, whitepapers, flyers & brochures, aligning with the company's marketing goals and target audience

• Conduct research on industry trends, and relevant topics to inform content strategy and ensure it resonates with the target audience.

Event and Conference Management:

• Coordinate corporate events, conferences, and trade shows; Manage vendor relationships & oversee event logistics, ensuring seamless execution

• Collaborate with subject matter experts and internal stakeholders to gather insights and create compelling content that educates & informs the audience.

Cross-Functional Collaboration:

• Regularly engage with sales representatives& technical teams to gather feedback on marketing campaigns, content effectiveness, and customer insights, leveraging this input to optimize marketing strategies and tactics

Budget Management

• Develop and manage the annual and quarterly marketing budget across campaigns, channels, regions, and business units. • Allocate budgets strategically across digital, events, content, paid media, partnerships, and brand initiatives. • Monitor marketing spend against budgets. • Ensure accurate tracking of invoices, POs, accruals, and vendor payments