Senior Marketing Manager - WFO - Hyderabad

Job Description

About the Role: At NxtWave, were revolutionizing how India's youth build careers. As a Senior Marketing Manager, you'll drive the end-to-end marketing strategy focused on fresher acquisition across India's vernacular markets. This role spans paid performance marketing, influencer activation, SEO, content strategy, and on-ground field drives bringing together creativity, analytics, and speed. Key Responsibilities: 1 . Performance & Paid Marketing: - Plan and execute hyperlocal paid campaigns (Meta, Google, YouTube) across regional languages. - Own budget by region + language, optimizing for CPL, TI show-up rates, and final conversions. - Run sprint-based campaigns to meet urgent hiring needs (e.g., '30 Kannada reps by June 20') 2. Brand Leadership & Content Strategy: - Lead the development and execution of region-specific content strategies offer stories, testimonials, WhatsApp creatives, social narratives. - Ensure emotionally resonant messaging in each language, not just literal translations. - Own and scale NxtWaves brand positioning in vernacular markets, taking it to the next level through trust-building, creator storytelling, and consistent content narratives. - Collaborate cross-functionally to ensure brand consistency across all channels (paid, influencer, campus). 3. SEO + Organic Funnels: - Lead SEO for vernacular job-related searches (e.g., '15K job in Telugu')- Build and optimize landing pages and content clusters focused on regional aspirants. 4. Influencer & Community Marketing: - Identify and manage regional micro-influencers (YouTube, Instagram, Telegram admins)- Run referral-driven and meme-based campaigns targeting job-seeking youth. 5. Campus & Field Activation: - Lead offline drives via colleges, job fairs, ITIs, and walk-in events in regional belts- Manage event-to-funnel conversions (e.g., 100 walk-ins -> 60 TI -> 30 R1). 6. Agency & Vendor Coordination: - Collaborate with regional sourcing agencies and consultants- Set up and monitor performance-based contracts with clear SLAs. 7. Funnel Analytics & Ops: - Track funnel health across region x language x channel- Run daily optimizations and drop-off recovery campaigns. Requirements: 5+ years of experience in digital marketing, performance campaigns, or regional growth. marketing. Hands-on experience in vernacular campaigns across platforms. Demonstrated brand-building capability in regional or multi-language markets- Strong understanding of funnel metrics and marketing automation tools. Experience managing influencer/content vendors and agency relationships. Excellent data skills and a deep understanding of regional customer behavior. Ability to think long-term and scale high-performing campaigns across new geographies and languages. Preferred: background in hiring, education, or career-focused products Work Location: Hyderabad, Telangana (Work from office preferred)