Senior Marketing Manager (Online & Offline) – Skincare D2C

Senior Marketing Manager (Online & Offline) – Skincare D2C

Location: Sector 63, Noida

About the Job:

We are looking for a creative, strategic, and execution-driven Marketing Manager to lead marketing communication, brand visibility, and activation campaigns for our skincare D2C brand. This role requires

someone who has hands-on experience in executing offline and online brand activations in the beauty & skincare market, strong presentation and ideation skills, and the ability to shape cohesive brand storytelling across touchpoints.

Responsibilities

● Build and execute 360° marketing communication strategies for the brand across digital, social,

and offline channels.

● Maintain and strengthen the brand’s tone, identity, and visual language across all

communication.

● Plan and execute offline brand activations, events, workshops, sampling drives, pop-ups, and

experiential campaigns.

● Online marketing activations, including campaign narratives, influencer-led promotions,

digital collaborations, and product launch strategies.

● Collaborate with internal teams (creative, product, social, performance, video) to ensure

cohesive storytelling and campaign alignment.

● Track competitor activities and identify opportunities to differentiate and elevate brand

positioning.

● Build and maintain strong relationships with influencers, creators, media partners, beauty

writers, and PR stakeholders.

● Ensure consistent and high-quality brand coverage across social, digital PR, collaborations, and

influencer channels..

● Create strong presentations, pitch decks, and brand communication documents for launches

and partnerships.

● Ideate and develop impactful marketing ideas that drive visibility, engagement, and brand love.

● Monitor campaign performance, gather insights, and optimize communication strategies for

better reach and results.

● Manage marketing budgets for activations, PR, and campaigns to ensure efficient and

high-impact execution.

What You Should Bring

● 6-8 years of experience in marketing, brand communication, or PR — preferably within beauty,

skincare, lifestyle, or D2C categories.

● Proven experience executing offline and online brand activation campaigns end-to-end.

● Strong communication, writing, and presentation skills — comfortable building compelling

campaign decks.

● Creative mindset with excellent ideation ability and a refined eye for brand aesthetics.

● Ability to work on both strategy and hands-on execution.

● Strong relationship-building skills with influencers, creators, agencies, and media partners.

● Leadership qualities and experience managing stakeholders and cross-functional teams.

● A proactive, curious, agile mindset — someone who enjoys experimenting and staying ahead of

• market trends.