Senior Marketing Manager / Marketing Lead

Key Responsibilities

• Develop and execute EDMO s integrated marketing strategy aligned with sales and business objectives.
• Own positioning, messaging, and brand strategy for EDMO across higher ed and AI/EdTech markets.
• Manage internal marketing team and partners.

• Drive content creation (blogs, case studies, podcasts, newsletters, whitepapers, videos).
• Build EDMO s voice in the market through SEO-rich storytelling, LinkedIn thought leadership, and PR.
• Collaborate with leadership on event collateral (RFP decks, one-pagers, brochures, campaign assets).

• Plan and run multi-channel campaigns (email, paid ads, LinkedIn, webinars, events).
• Manage marketing automation, lead nurturing, and analytics to improve pipeline velocity.
• Partner with Sales for ABM campaigns targeting CIOs, CTOs, and enrollment leaders.

• Manage EDMO s presence at major conferences (EDUCAUSE, AACRAO, ASU+GSV, NAFSA, Dreamforce, SLATE Summit).
• Organize executive events (breakfasts, fireside chats, roundtables with higher ed leaders).
• Build PR opportunities through partnerships with Salesforce, Google, and industry media.

• Track KPIs (lead gen, MQLs, CAC, ROI) and deliver data-backed insights.
• Continuously test, optimize, and scale campaigns for higher impact.

• 6+ years of experience in B2B SaaS marketing, preferably in EdTech, AI, or CRM-based products.
• Proven track record of demand generation, content marketing, and brand building.
• Strong experience with marketing automation tools (Salesforce, Pardot, etc.).
• Excellent storytelling, copywriting, and communication skills.
• Event marketing experience with higher education or SaaS leadership events is a strong plus.
• Ability to work cross-functionally with Sales, Partnerships, and Product teams.
• Strong analytical skills with ability to interpret metrics and optimize strategy.
• Self-starter with entrepreneurial drive and ability to thrive in a scaling startup environment.
• Ability to use AI to solve day to day chores.

What We Offer

• Competitive salary + performance-based incentives.
• Opportunity to build the marketing function for a fast-growing AI EdTech platform.
• Direct exposure to global university clients and education leaders.
• A collaborative, innovative team culture with room to grow into a Director role.
• Work at the intersection of AI, higher education, and digital transformation.