Senior Marketing Manager Branding

Champak is one of India s most iconic children s brands, with a legacy spanning decades across print, stories, puzzles, and value-driven content. As the brand evolves across digital, schools, retail, and e-commerce, we are looking for a Senior Marketing Manager who can act as the Brand Custodian, modernise Champak s presence, and build a strong, unified brand across all touchpoints.

Role Overview

The Senior Marketing Manager Brand & IMC will own Champak s brand strategy and integrated marketing communications across social media, print, magazine design, website, PR, schools, retail, and e-commerce.This role requires deep analytical thinking, strong creative judgement, and the ability to translate insights into clear positioning, consistent storytelling, and high-impact campaigns.

The role will work closely with Editorial, Digital, Sales, Product, and External Partners to ensure one unified brand voice across all channels.

Key Responsibilities

1. Brand Strategy & Positioning

Audit and analyse all brand touchpoints to identify strengths, gaps, and inconsistencies.Build and own Champak s brand strategy using STP (Segmentation, Targeting, Positioning).Define and document Champak s brand identity, tone of voice, messaging pillars, and visual language.Create and maintain a comprehensive Brand Playbook.

2. Integrated Marketing Communications (IMC)Lead IMC planning and execution to ensure consistency across social, print, digital, PR, retail, schools, and e-commerce.Design integrated campaigns that strengthen storytelling, engagement, and brand recall.Ensure all campaigns are aligned with brand values, audience sensibilities (kids + parents), and business objectives.3. Creative Direction & Content QualityGuide creative output across marketing, social media, campaigns, and brand assets.Review and improve content quality across formats visuals, copy, videos, and on-ground creatives.Collaborate with Editorial to ensure brand-led storytelling without compromising editorial integrity.4. Digital Branding & Social MediaOwn Champak s digital brand presence across social media platforms and websites.Strengthen content strategy, platform-wise storytelling, and community engagement.Improve brand metrics such as reach, engagement, follower quality, and sentiment.Conceptualise and execute brand-building campaigns (not just performance-led).Work on seasonal, thematic, and long-term brand campaigns.Measure impact on brand awareness, recall, engagement, and affinity.6. PR, Media & CommunicationLead PR strategy in collaboration with agencies or internal teams.Drive media outreach, brand stories, thought leadership, and reputation building.Manage external communication, brand narratives, and press visibility.7. Events, Activations & Brand ExperiencesDesign and execute brand experiences at schools, exhibitions, festivals, and reader events.Ensure on-ground activations reflect Champak s brand personality.Work with sales and partnerships teams to support experiential initiatives.8. Retail Branding & MerchandisingOversee brand presence across retail touchpoints and merchandise.Ensure consistent visual identity and messaging at point of sale and exhibitions.Support packaging, POS creatives, and retail branding initiatives.9. Team Collaboration & LeadershipWork cross-functionally with Editorial, Digital, Sales, Product, and Agency partners.Mentor junior marketing team members and creative partners.Act as the final brand authority on all outward-facing communication.What We Expect From YouPropose clear KPIs aligned to each KRA (brand health, consistency, engagement, reach, recall, campaign impact).Bring a strategic, data-backed, and creative mindset to brand building.Demonstrate strong ownership, judgement, and decision-making ability.Balance legacy brand sensitivity with modern marketing approaches.Qualifications & Experience8 12 years of experience in brand marketing IMC consumer marketing.Prior experience in media, publishing, education, FMCG, or consumer brands preferred.Strong understanding of branding frameworks, IMC, and consumer behaviour.Experience managing agencies and cross-functional stakeholders.Excellent communication, presentation, and leadership skills.