Senior marketing executive (International ads campaign)

Job Description

Key Responsibility Areas (KRAs): 1. Coordination with External Marketing Agency o Serve as the primary liaison between the company and the digital marketing agency. o Ensure alignment on campaign goals, timelines, and deliverables. o Oversee agency performance and ensure timely execution of marketing plans. 2. Social Media & Online Reputation Management o Plan, schedule, and manage content across all major social media platforms. o Monitor brand mentions and customer feedback, responding promptly to queries. o Engage with the online community to boost brand awareness and reputation. 3. Database & Website Management o Maintain and update client databases, tracking leads and interactions. o Ensure the website content is current, user-friendly, and aligned with marketing campaigns and objectives. 4. Branding & Agent Development o Execute branding initiatives to enhance company identity. o Design and develop toolkits, presentations, and marketing materials to support agent and partner enablement. o Support recruitment and engagement of sub-agents or referral partners through strategic campaigns. 5. Cross-Channel Outreach Programs o Develop and execute integrated outreach campaigns using email, SMS, webinars, and offline events. o Track performance and optimize campaigns for consistent inbound engagement. 6. Content Creation o Create original content including blogs, videos, and thought leadership articles. o Ensure content is SEO-optimized and supports brand positioning and engagement goals. o Collaborate with internal stakeholders to align content with business priorities. Job Types: Full-time, Permanent Pay: ₹50,000.00 - ₹60,000.00 per month Schedule: Day shift Fixed shift Experience: 360 marketing: 3 years (Required) Language: English (Required) Location: Noida, Uttar Pradesh (Preferred) Work Location: In person