Senior Marketing Executive

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Employment Type:

About the Role

We are looking for a dynamic and results-driven Senior Marketing Executive to join our high-performing team. In this pivotal role, you will be the engine behind our strategic event operations and Account-Based Marketing (ABM) initiatives. You will be responsible for crafting and executing high-impact events, webinars, and targeted engagement campaigns across global markets (Europe & USA), directly contributing to our pipeline and sales goals.

This is a hands-on role perfect for a proactive marketer who thrives on planning, flawless execution, and data-driven optimization to deliver a best-in-class experience to our prospects and clients.

Key Responsibilities

• Account-Based Marketing (ABM) Execution:

• Assist in developing and executing multi-channel ABM campaigns targeting key verticals and strategic accounts.
• Coordinate and manage specialized engagements including webinars, roundtables, and exclusive events (both virtual and in-person).
• Track account engagement and provide insights to sales for personalized follow-up.

• End-to-End Event Management:

• Own the entire event lifecycle: from concept and planning to execution, post-event follow-up, and ROI analysis.
• Manage all logistics for virtual and physical events, including vendor coordination, sponsorship activation, and on-site/online coordination.
• Ensure all events are aligned with brand guidelines, sales objectives, and deliver exceptional audience value.

• Sales & Cross-Functional Alignment:

• Serve as a key marketing liaison for the Sales, Inside Sales, and Leadership teams.
• Collaborate with internal teams (Legal, Finance, IT) to ensure compliance, manage budgets, and facilitate smooth tech integrations for all campaigns.
• Provide regular updates and performance reports to stakeholders.

• Performance Analysis & Reporting:

• Monitor, measure, and report on key performance indicators (KPIs) such as registration rates, attendance, engagement scores, lead generation, and campaign ROI.
• Build and maintain performance dashboards to derive actionable insights for continuous campaign optimization.

• Engagement & Gifting Campaigns:

• Strategize and execute targeted gifting campaigns using platforms like Reachdesk to enhance prospect and customer engagement.
• Manage the India gifting inventory, ensuring accurate tracking, timely fulfillment, and budget adherence.

Qualifications & Skills

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in B2B marketing, with a proven track record in event operations, ABM, or sales enablement.
• High proficiency in marketing automation and event tools; hands-on experience with

  HubSpot, Zoom Webinars, and Reachdesk is highly preferred.

• Exceptional project management skills with the ability to multitask and manage multiple deadlines in a fast-paced environment.
• Strong analytical skills with an aptitude for interpreting data to inform decisions.
• Excellent written and verbal communication skills, with experience collaborating across global teams.
• Proactive, detail-oriented, and a creative problem-solver.

What We Offer

• A competitive compensation package ranging from

  4.5 to 5 LPA

  .
• A collaborative, supportive, and fast-paced work environment that values innovation.
• Direct hands-on experience with cutting-edge B2B marketing strategies and technologies.
• Clear opportunities for professional growth and career advancement in marketing operations and analytics.
• Comprehensive benefits package.