Senior Manager - Portfolio Analytics

Diageo

8 - 10 years

19 - 25 Lacs

bengaluru

Posted:3 days ago| Platform:

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Skills Required

portfolio analytics data mining data platforms power bi media advertising business intelligence sales research marketing diagnostics r strategy development recruitment business insights statistical analysis performance management

Work Mode

Work from Office

Job Type

Full Time

Job Description

PURPOSE OF THE ROLE:

This role plays a key role in driving the growth of the business by influencing the strategies and investment choices based on data-driven business insights/ recommendations. The role is also responsible for finding new ways of ??Data Collation & Visualization?? across functions/ CoEs and championing primary & secondary research that give new insights and ideas at near real-time to deliver best-in-class consumer engagement.
The role is also responsible in providing integrated analytics, joining the dots between multiple sources of data, across consumer, market, commercial, digital, media, research, etc towards a one view on performance, with a clear understanding of causality.

Qualification:

MBA with a statistical or quantitative research background

Experience:

8-10 years of analytics/ data-mining experience with prior experience in working in the digital data/ performance management domain

Knowledge & skills:

Demonstrable partnership and influencing skills
Exceptional analytical skills, hand-on experience of business intelligence mgmt.
Ability to collaborate with cross-functional teams/ CoEs (Digital/ Customer Mktg/ Sales MIS/ IT etc.) to unearth new sources of data and establish connections to lead performance diagnostics
Ability to distil and present actionable information from multiple data sources spanning primary/ secondary research & digital datastreams to enable near real-time monitoring of consumer engagement (Experienced in Story telling)
Hands-on modelling experience and exposure to analytical tools (like R, SAS, Excel) will be an advantage
Experience of working in high-growth, performance focused environments is a plus
Ability to work autonomously and lead large scale projects in a fast paced matrix organization
Adequate knowledge of quasi-experimental and applied research design, including multivariate statistical analysis
Agency management: Develop strong relationships with global and regional external digital/ analytics partner-agencies to ensure superior service and quality.
Tech skills: Ability to understand, leverage and build analytics tools, tech, software, platforms, along with partnership with D&T team

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