Senior Manager - Paid Media

Role Overview: As the Media Development Team Leader at PivotRoots, your main responsibility is to define and design media experiences for a portfolio of clients. You will be implementing the Mx Development process to create and deliver optimal Mx, which is defined as Connection x Context x Content. Your role involves working closely with the Audience Architect to develop growth target personas, allocate budgets across channels, recommend content and context based on client briefs, and deliver overall experiences that articulate how channels work together. You will also be responsible for creating and presenting Mx stories to clients, ensuring quality control on plan recommendations, providing post-campaign optimization insights, and contributing to client satisfaction by ensuring optimal Mx delivery. Key Responsibilities: - Create and deliver optimal Mx by working with the Audience Architect - Allocate budget across channels based on audience and objectives - Recommend optimum content and context based on client brief and strategy - Deliver overall experience and articulate how channels work together - Create and present Mx Story to clients - Ensure quality control on plan recommendations and Mx delivery - Provide insightful post-campaign optimization - Contribute to client satisfaction by ensuring optimal Mx delivery - Ensure audience planning and data integration from Mx brief to Mx measurement Qualifications Required: - 8+ years of professional experience in strategic planning, preferably in Media or Brand industry - Bachelors or Masters degree in Business, Marketing, or Advertising - Advanced proficiency in English language Additional Details: - Soft Skills & Competencies required include understanding the business, taking initiative, focusing on performance, building collaborative relationships, being an Mx Champion, having strong negotiation skills, being proficient in omnichannel marketing, elite programmatic, data processing and management, and marketing strategy. - Technical skills required include knowledge of advertising technologies, operational performance management tools (e.g., Pilot, Magnitude), audience planning tools (e.g., Polaris), and office software. Please note that this is a permanent position at PivotRoots.,