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Senior Manager - Paid Media Havas Group

8.0 - 12.0 years

0 Lacs

haryana

On-site

Role Overview: As the Media Development Team Leader at PivotRoots, your main responsibility is to define and design media experiences for a portfolio of clients. You will be implementing the Mx Development process to ensure optimal Connection x Context x Content. Key Responsibilities: - Collaborate with the Audience Architect to develop growth target personas and integrate them into planning tools and audience segmentation. - Allocate budget across channels based on audience and objectives, working closely with econometrics and attribution specialists. - Recommend appropriate content and context based on client brief and strategy. - Deliver overall media experience and demonstrate how differ...

Posted 1 month ago

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