3 Advertising Technologies Jobs

The Marketing Transformation Senior Manager role within Accenture GN Song involves working at the core of the top global Life Sciences industry, including Pharmaceuticals, Biotechnology, and Medical Technology. As a Senior Manager, you will collaborate on innovative projects, leveraging deep industry knowledge and marketing skills. Your responsibilities will encompass strong project management to successfully plan, execute, and deliver content initiatives, while also coordinating cross-functional teams and managing resources effectively. An analytical and data-driven mindset will be crucial in driving result-oriented decisions. Your role will involve providing consulting and advisory services, including market research, analysis of the pharmaceutical market, competitor benchmarking, patient journey mapping, and segmentation & targeting. Additionally, you will be responsible for developing end-to-end digital marketing strategies and campaigns, leading content marketing initiatives, social media engagement programs, and web campaigns aligned with the overall content strategy. In terms of marketing technology, you will lead platform assessment and solution design, focusing on optimizing the MarTech stack, developing use cases to improve technology utilization, and recommending new MarTech systems. Expertise in tools and platforms such as Adobe Campaign, Marketo, Google Marketing Platform, and Salesforce Marketing Cloud will be essential for success in this role. Furthermore, you will be expected to stay updated on the latest AI developments in the Life Science industry, design and implement GenAI use cases, and drive new business engagements through lead generation and pursuing new opportunities. Practice development, leadership, collaboration with key stakeholders, and talent management will also be key aspects of your responsibilities. Your professional and technical skills should include in-depth knowledge of branding, creative development, digital marketing, campaign deployment, and optimization. Experience in working with middle to senior management levels, agencies, or marketing agencies for Life Sciences clients is desirable. Additionally, you should possess a strong understanding of marketing and advertising technologies and the ability to apply technology know-how to enhance client outreach strategies. This role offers the opportunity to work on transformative projects with key G2000 clients, co-create innovative solutions with industry experts, enterprise function practitioners, and business intelligence professionals. You will have access to personalized training modules to enhance your strategy and consulting acumen, industry knowledge, and capabilities. Accenture is committed to accelerating equality and fostering boundaryless collaboration across the organization. Qualifications for this position include a minimum of 8 years of experience and an MBA from a tier 1 institute, preferably with a bachelor's degree in marketing, journalism, communications, or a related field. Join us at Accenture to be part of a dynamic team driving marketing transformation and innovation in the Life Sciences industry.,

Appnext is looking for a Manager to lead strategic sales activities in India from the Bengaluru office. Your main focus will be to drive revenue for a strategic project, educate the market, and foster business growth through identifying and pursuing new partnership opportunities. Your responsibilities will include introducing and educating potential app developers about Appnext's OEM Agency Business, launching campaigns for app developers on leading Android stores in India, managing the entire sales cycle, overseeing onboarding processes for new partners, and maintaining long-term relationships with partners. You will also be required to monitor partnership performance metrics and provide feedback to enhance Appnext's products and services. To excel in this role, you should have at least 3 years of experience in sales, business development, or partnership management in the mobile app industry. A deep understanding of the Indian AdTech Market and strong connections within the industry are crucial. Knowledge of the mobile app ecosystem, advertising technologies, and app monetization models is essential. Experience with OEMs business sales, especially with companies like Oppo, Vivo, and Xiaomi, will be advantageous. The ideal candidate will have proven experience in managing digital project revenue, possess excellent negotiation skills, and be able to work both independently and as part of a team. Strong verbal and written English skills are necessary, along with a bachelor's degree in business, Marketing, Communications or related field. Appnext is a part of Affle, a global technology company that focuses on delivering consumer recommendations and conversions through mobile advertising. As a Manager at Appnext, you will play a key role in driving high ROI and measurable outcomes for marketers by leveraging Appnext's discovery platform, which powers billions of daily app recommendations worldwide. If you are a dynamic and results-driven individual with a passion for sales and partnership management in the mobile app industry, this is an exciting opportunity to lead strategic initiatives and drive business growth in India with Appnext. Visit www.appnext.com for more information.,

Job Title - GN - SONG - MT - Marketing Automation B2B ( Microsoft Dynamics 365 Marketing ) - Senior Manager Management Level: 6-Senior Manager Location: Pune, PDC3B Must-have skills: Adobe Real-Time CDP Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness. Provide expert advice on selecting the most suitable B2B marketing automation platform. Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact Develop documentation and training materials to support ongoing platform usage and skill development. Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments. Aside from client delivery, the selected candidate will also drive business development efforts. Bring your best skills forward to excel at the role: Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module) Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.) Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure) Basic to advance level of understanding and knowledge in Power Apps, Power Automate Proficient in marketing research and analysis Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Professional & Technical Skills: - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment. Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM) Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques. Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc. Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua Strong oral and written communication skills, including presentation skills. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. Qualification Experience: 14 to 16 Years Educational Qualification: Minimum 15 Years of Education