Senior Manager- Marketing

This role drives integrated marketing execution on-ground activations to content strategy, campaign performance, and omnichannel brand integration ensuring SG remains Indias most aspirational cricket brand.

Key Responsibilities:

A. On-Ground & BTL Activation

• Supervise & Manage pan-India BTL activation teams for dealer meets, events, and tournaments.
• Design and execute retail activations, store launch events, demo sessions, and merchandising displays.
• Develop SOPs for in-store branding, POSM rollout, and local event sponsorships.
• Build partnerships with academies, coaches, schools, and associations for long-term grassroots visibility.

B. Brand Planning & Campaign Management

• Assist Head Sales & Marketing in preparing the annual brand plan, marketing calendar, and category-wise activation plan.
• Preparation of Annual marketing Budget & its effective monitoring on a Mom basis.
• Manage execution of 360 campaigns integrating trade, retail, digital, and sports properties.
• Drive consistency across all creative and communication touchpoints.
• Monitor campaign performance (reach, engagement, ROI) with analytical precision.

C. Digital & Social Media Integration

• Build and manage social content strategy — from player stories to tournament highlights and community campaigns.
• Ensure content consistency across platforms (Instagram, YouTube, LinkedIn, Meta, etc.).
• Partner with performance marketing teams for content amplification, influencer programs, and UGC campaigns.
• Track and report digital metrics, performance dashboards, and optimization insights.

D. Stakeholder Collaboration

• Work cross-functionally with Sales (dealer/market alignment), Production (shoots, merchandise readiness), and Finance (budget tracking).
• Engage creative agencies, event partners, and vendors to ensure seamless brand presence.