How will you make an impact in this role
Launched in 2012, Amex Offers is a digital advertising platform that connects Merchants and brands with the tens of millions of American Express Card Members across the globe. The Amex Offers team develops strategic marketing partnerships that deliver unique differentiated value for Merchants and Advertisers to reach these high-spending Card Members in the digital channels where they engage with American Express, delivering deep insights and maximizing results. Through this complete marketing solution, we can help advertisers get laser-focused on who our mutual customers are, what they want, and how we can meet their needs.
We are hiring a Manager / Senior Manager Data Analytics passionate about delivering extraordinary measurement and performance insights on Amex Offers. The role will focus on driving forth the Amex Offers charter via state-of-the-art intelligence at the program as well as campaign level. This is a high-impact, strategic role at the intersection of business and media analytics, with opportunities to influence product development and executive decision-making. Core to this is stakeholder management, clear communication, and data-driven perspectives. Ideal candidates will have an analytics or measurement background, experience directly working with advertising or transaction data.
Responsibilities:
Lead the design and delivery of end-to-end platforms to host measurement solutions for advertisers and internal stakeholders including CSM, BD and Product
Design measurement frameworks for card-linked offer (AmEx Offers) campaigns.
Establish value of Amex Offers and Digital Ads as a key component of the Membership Flywheel
Establish standardized KPIs, benchmarks and report templates to support performance supervising across verticals and formats
Lead the evolution of campaign reporting dashboards, making insights more accessible, scalable, and automation friendly.
Partner with AODM product teams to help provide recommendations to improve data pipelines, campaign tagging, and data quality controls
Leadership Outcomes:
- Put enterprise thinking first, connect the role s agenda to enterprise priorities and balance the needs of customers, partners, colleagues shareholders.
- Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
- Demonstrate learning agility, make decisions quickly and with the highest level of integrity
- Lead with a digital mindset and deliver the world s best customer experiences every day
Minimum Qualifications:
- 6+ years in media analytics, reporting, or performance measurement - ideally in ad tech, martech, or digital media.
- Bachelors in Statistics / Mathematics / Economics / Engineering; Post Graduation in Management / Engineering / Economics preferred
- Fluency in SQL and proficiency in Python; experience with BI Tools (e.g. Tableau Power BI)
- Strong solid understanding of digital media KPIs, CLO campaign dynamics, and marketing measurement techniques.
- Excellent communication and stakeholder management abilities.
- Self-starter, ability to drive insights from the data, provide actionable steps and drive results.
Ability to translate data into actionable insights
Preferred Qualifications:
Familiarity with issue management, risk assessments, and control testing processes.
Experience working in a matrixed environment or with cross-functional teams.
Enterprise Leadership Behaviors
Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
Bring Others With You: Build the Best Team, Seek Provide Coaching Feedback, Make Collaboration Essential
Do It The Right Way: Communicate Frequently, Candidly Clearly, Make Decisions Quickly Effectively, Live the Blue Box Values
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations
