Senior Manager Campaign & GTM

Job Description

Campaign Strategy and Planning: Expertise in ABM strategy and tactics to build an integrated approach to target must have accounts. Should be able to create ABM touch points, content for targeted ICP. Develop and execute comprehensive, multi-channel marketing campaigns to drive demand generation and brand awareness. Global Capability Center needs an extremely different approach vs marketing a product/services portfolio. Should be able to design campaigns for CXO audience and determine the most effective strategies to engage during the long awareness & consideration cy cles and convert them. Write short form content (email, LinkedIn, 1:1 outreach) content for CXO and VP audience Bring in new ways of leveraging ABM, referral led campaigns and collaborate with key stakeholders to align campaign goals with business objectives. Integrate tools to ensure you the systems and processes are integrated and enables best experience for the prospects. Campaign Execution and Management: Lead the end-to-end management of integrated marketing campaigns (email/social/paid/events/funnel-based campaigns/etc), ensuring timely delivery and quality execution. Build campaign cohorts (by function/by industry/by persona/CXOs/etc) and utilize a mix of digital, content, social media, email, events, and other marketing channels to maximize reach and engagement. Leverage existing content, marketing assets to support the Demand related outreach campaigns effectively. Demand Generation: Develop and implement strategies to generate high-quality leads and nurture them through the sales funnel. Leverage marketing automation tools and CRM systems to track and manage leads. Collaborate with the sales team to ensure seamless lead handoff and follow-up. Ensure to deliver on quarterly targets across campaigns. Performance Analysis and Optimization: Monitor and analyse campaign performance using key metrics and KPIs to assess effectiveness and ROI. Continuously optimize campaigns based on data-driven insights and feedback. Prepare and present detailed reports on campaign performance to senior management. Team Leadership and Collaboration: Mentor and guide junior team members, fostering a collaborative and high-performance culture. Work closely with cross-functional teams including sales, product, and customer success to ensure alignment and synergy. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred. 10+ years of experience in campaign management, demand generation, or a related marketing role. Proven track record of designing and executing successful integrated marketing campaigns. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent project management skills with the ability to manage multiple campaigns simultaneously. Proficiency in marketing automation platforms (e.g., Pardot, Marketo, HubSpot, Outplay, Apollo) and CRM systems (e.g., Salesforce). Exceptional communication and interpersonal skills. Ability to think strategically and creatively while maintaining attention to detail.