3 Abm Strategy Jobs

Campaign Strategy and Planning: Expertise in ABM strategy and tactics to build an integrated approach to target must have accounts. Should be able to create ABM touch points, content for targeted ICP. Develop and execute comprehensive, multi-channel marketing campaigns to drive demand generation and brand awareness. Global Capability Center needs an extremely different approach vs marketing a product/services portfolio. Should be able to design campaigns for CXO audience and determine the most effective strategies to engage during the long awareness & consideration cy cles and convert them. Write short form content (email, LinkedIn, 1:1 outreach) content for CXO and VP audience Bring in new ways of leveraging ABM, referral led campaigns and collaborate with key stakeholders to align campaign goals with business objectives. Integrate tools to ensure you the systems and processes are integrated and enables best experience for the prospects. Campaign Execution and Management: Lead the end-to-end management of integrated marketing campaigns (email/social/paid/events/funnel-based campaigns/etc), ensuring timely delivery and quality execution. Build campaign cohorts (by function/by industry/by persona/CXOs/etc) and utilize a mix of digital, content, social media, email, events, and other marketing channels to maximize reach and engagement. Leverage existing content, marketing assets to support the Demand related outreach campaigns effectively. Demand Generation: Develop and implement strategies to generate high-quality leads and nurture them through the sales funnel. Leverage marketing automation tools and CRM systems to track and manage leads. Collaborate with the sales team to ensure seamless lead handoff and follow-up. Ensure to deliver on quarterly targets across campaigns. Performance Analysis and Optimization: Monitor and analyse campaign performance using key metrics and KPIs to assess effectiveness and ROI. Continuously optimize campaigns based on data-driven insights and feedback. Prepare and present detailed reports on campaign performance to senior management. Team Leadership and Collaboration: Mentor and guide junior team members, fostering a collaborative and high-performance culture. Work closely with cross-functional teams including sales, product, and customer success to ensure alignment and synergy. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred. 10+ years of experience in campaign management, demand generation, or a related marketing role. Proven track record of designing and executing successful integrated marketing campaigns. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent project management skills with the ability to manage multiple campaigns simultaneously. Proficiency in marketing automation platforms (e.g., Pardot, Marketo, HubSpot, Outplay, Apollo) and CRM systems (e.g., Salesforce). Exceptional communication and interpersonal skills. Ability to think strategically and creatively while maintaining attention to detail.

Job description Position : Account Based Marketing (ABM) Manager Experience : 3 to 10 years relevant experience Location : Bangalore Working Days : 5 Days (Saturday & Sunday Off) Shift : 9.30 am to 6.30 pm (Work from Office) Education : Any Degree Salary : Negotiable Role Overview: The ABM Manager will be responsible for developing and executing highly targeted, multi-channel ABM campaigns to engage and convert high-value accounts. This role requires a mix of strategic planning, campaign execution, sales alignment, and data analysis to drive pipeline growth and customer expansion. Key Responsibilities: ABM Strategy & Execution: Develop and implement 1:1, 1:few, and 1:many ABM campaigns tailored to specific accounts or segments. Identify high-value target accounts in collaboration with sales and develop personalized marketing strategies. Leverage digital channels (email, LinkedIn, paid media, website personalization, webinars, etc.) to engage target accounts. Align closely with the sales team to ensure marketing efforts support revenue goals and pipeline growth. Sales & Marketing Alignment: Partner with sales to identify target accounts, develop messaging, and optimize outreach strategies. Provide sales teams with account intelligence, personalized content, and engagement insights. Organize ABM playbooks and enablement materials to ensure a seamless customer journey. Content & Personalization: Work with content and creative teams to develop personalized marketing assets for target accounts. Customize messaging and content based on account needs, industry trends, and buyer personas. Measurement & Optimization: Track, analyze, and report on ABM campaign performance, pipeline influence, and ROI. Optimize campaigns based on engagement metrics, conversion rates, and sales feedback. Use HubSpot to execute and measure ABM programs. Required Qualifications & Skills: 3-7 years of experience in B2B marketing, demand generation, or account-based marketing. Strong understanding of ABM frameworks (1:1, 1:few, 1:many) and demand generation strategies. Hands-on experience with marketing automation platforms and CRM tools (Hubspot preferred). Excellent cross-functional collaboration skills to align marketing and sales. Strong analytical skills with experience in campaign measurement and reporting. Exceptional copywriting and content marketing skills to craft compelling messages for targeted audiences. Knowledge of digital marketing channels (paid media, social, email, SEO, content syndication). Preferred Qualifications: Experience in B2B SaaS, Tech, or Enterprise marketing. Knowledge of intent data and predictive analytics for ABM targeting. Experience with event-driven marketing and account engagement tactics. Why Join Us? Opportunity to drive high-impact marketing programs targeting key enterprise accounts. Work in a fast-paced, collaborative environment with a focus on growth. Competitive salary, benefits, and career growth opportunities. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

Role description Should have around 3-6 years of work experience with at least last 2 years of work experience driving Account Based Marketing in an Engineering Services company or IT company for Aerospace business Should have experience of delivering ABM campaigns for generating pipeline through cross sell and up sell. Position is based out of Pune office and person would be required to work from office. Key Objective of the Job: Responsible and Accountable for developing and executing the ABM strategy for the Top Aerospace and IHM accounts working closely with Lead ABM Aero & IHM and sales and delivery and practice teams Key Deliverables: Facilitate ABM campaign planning workshops for Aerospace and IHM business. Execute multi-channel ABM plans for assigned Accounts. Develop and execute Aerospace and IHM campaign with design team Generate qualified opportunity pipeline based on ABM campaigns. Ensure achievement of Pipeline and Revenue goals for identified accounts. Develop Industry marketing plan based on current capabilities and future. Facilitate customer visits and innovation day. Facilitate participate in Industry Events for engaging with relevant accounts. Facilitate Analyst interactions Specialized job competencies: Thorough understanding and hands-on experience of working in ABM function of Engineering Services/IT industry. Thorough understanding of Aerospace engineering industry and prior experience of Aerospace engineering marketing is preferred Thorough understand of B2B marketing Understanding of ABM tech stack / Martech including Marketing automation software Other desired attributes: Good Communication, Interpersonal & Coordination Skills Strong analytical skills and process orientation Ability to deliver stretch targets. Ability to go the extra mile.