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Senior Executive - Non Biddable

Senior Executive - Non Biddable

Xaxis

1 - 3 years

3 - 5 Lacs

Bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

nexus Tactical planning Compliance Media strategy Senior Executive KPI Workflow Radio Continuous improvement Media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

": "

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Medias shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Description

Reporting of the role: This role reports to Regional Head Non-Biddable

The best things about this job:

You are a part of proven, high-performance team with an excellent supporting network with development opportunities within GroupM India.
Opportunity to work as Activation Specialist team and extend your learning opportunities.
Learn & Grow is the mantra we believe will help the candidate prosper in their career path.
Attain a strong understanding of cross channel media strategy.

In three months, your goals will be:

Understanding of Nexus cross-functional teams, their roles and responsibilities.
To be involved from brief to implementation of campaigns for the aligned business.
Giving contribution in the team and add value while delivering Client requirements.
Involved in plan creation & execution for aligned businesses meeting day-to-day requirements.
To understand the category and brand objectives for the year.

In six months:

Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned.
Creating integrated media plans across TV, Press, Radio and Integrated (TV+Digital).
Master the art of optimization and prioritization of workflow.
Successfully lead media discussion with the Agency.

In 12 months:

Ensure Plan QC &process optimization right through the year with a tracker.
Train and build Multi-channel / integrated plan champions within your team.
Achieve 100% Nexus process compliance adherence.
Contribute towards Nexus tool creation / enhancement to enhance efficiency in the planning.

Responsibilities of the role:

Following are the responsibilities of the Activation Specialists and the varying degree of complexity is subject to individual job level:

Activation Specialist team is accountable for tactical planning, buying and execution of Non-Biddable media plans for a set of businesses after understanding clients media deliverables, WPP Agencys deliverables and campaign KPIs.
Review the brief received from the Agency business team; align with them on the expectation/ output.
Based on the reviewed and aligned brief, create integrated activation plans In line with SOP.
Working with Nexus mPlan team for campaign execution (campaign go live).
Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc.
Post evals of all campaigns and learnings from each campaign.

In addition to create, implement, and manage integrated campaigns :

Ensure multi-media plan solution are provided to agency business team wherever required.
Work collaboratively with agency business team, Activation Specialists, mPlan, and other teams (wherever required) to ensure a holistic approach in campaign creation & execution.
Ensure understanding and 100% compliance with both GroupM and Finance processes, policies and procedures.
Review output from the Nexus Activation specialist team before delivering to Campaign Delivery team to ensure a best-in-class response.

What you will need:

3 + years of media planning experience.
Understanding of Media TV, Print, Radio & Digital non-biddable and cable to deliver integrated media solution.
Industry Software Knowledge & usage YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc.
Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints.

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Senior Executive - Non Biddable