Senior Digital Marketing Expert

Job Description

Position: Senior Digital Marketing Expert Location: Central Avenue, Kolkata Timing: 11am to 8pm Week off: Tuesday Experience: Minimum 5 years in in google ads and facebook ads preferably from edtech sector Salary: upto 65000 per month **IMMEDIATE JOINERS PREFERRED** Key Responsibilities: Campaign Management: Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms. Develop A/B testing strategies to optimize creative and targeting for better conversion rates. Analytics and Reporting: Monitor and analyze key metrics to assess the effectiveness of marketing campaigns. Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies. Optimization: Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns. Utilize data analysis tools to refine target audiences and improve conversion rates. Budget Management: Manage and allocate advertising budgets efficiently to achieve maximum ROI. Forecast and report on campaign spend and performance against KPIs .Collaborative Strategy Development: Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging. Collaborate with the product team to align marketing strategies with PrepMed’s overall business goals. Market Research: Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis. Research and implement new marketing strategies to stay ahead in the competitive market. Requirements Bachelor’s degree. Minimum 5 years of experience in performance marketing preferably in edtech . Strong knowledge in google ads. Send your resume at hrm@prepmed.in Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹65,000.00 per month Benefits: Health insurance Leave encashment Paid sick time Paid time off Schedule: Day shift Experience: Performance marketing: 4 years (Preferred) Work Location: In person