Senior Digital Marketing Executive

0 years

2 - 4 Lacs

Posted:13 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

JOB DESCRIPTION:

Key Responsibilities

1. Social Media Management

  • Handle Anton's Facebook & Instagram accounts with consistent, theme-based posting.
  • Post daily content including updates, testimonials, course info, and events.
  • Monitor messages, reviews, and engage with followers to build community.
  • Strategize to increase page reach, engagement, and follower count.

2. Google Ads & Meta Ads Campaigns

  • Plan, run, and optimize Meta (Facebook & Instagram) campaigns targeting course sign-ups and leads.
  • Set up and manage Google Search, Display, and YouTube Ads to drive traffic and conversions.
  • Monitor ad performance, allocate budgets, and adjust creatives and targeting as needed.
  • Generate potential leads and follow up with counsellors for lead quality and status.
  • Regularly report on ROI and suggest improvements.

3. Content Creation & Video Production

  • Participate in anchoring videos, Instagram reels, and educational shorts.
  • Coordinate and assist with video shoots for student testimonials, course intros, and live sessions.
  • Write engaging captions and create content ideas relevant to the student community.

4. Website Management & SEO

  • Edit and update website content (course info, blogs, banners, etc.) using a basic CMS.
  • Conduct on-page SEO optimization including meta tags, keyword placement, and internal linking.
  • Manage and update Google My Business (GMB) for local SEO and reviews.

5. Design & Collateral Creation

  • Design course posters, brochures, event banners, and digital flyers using Canva or Photoshop.
  • Create and edit Course Completion Certificates as per batch and student details.
  • Assist in designing internal notices and training materials when required.

✅ Skills & Tools Required

  • Meta Ads Manager & Google Ads
  • Canva / Photoshop / Figma (basic design)
  • Comfortable in front of the camera for reels or anchoring
  • Website CMS (basic knowledge)
  • SEO tools like Google Search Console, Keyword Planner (basic use)
  • Communication & Team Coordination

Job Type: Full-time

Benefits:

  • Cell phone reimbursement

Schedule:

  • Day shift

Supplemental Pay:

  • Performance bonus

Work Location: In person

Expected Start Date: 11/12/2025

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

  • Cell phone reimbursement

Work Location: In person

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