Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

Location: Kolkata

Exp: 5+ Years

Digital Marketing Strategy & Execution:

• Develop and execute

  digital marketing campaigns

  across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor and optimize

  pay-per-click (PPC)

  campaigns, including Google Ads and social media ads.
• Implement

  SEO strategies

  to improve website ranking and organic traffic.
• Develop and manage

  email marketing campaigns

  , newsletters, and automation workflows.

Social Media Management:

• Manage and grow the companys presence on

  social media platforms

  .
• Create and schedule engaging content, including graphics, videos, and blogs..
• Monitor engagement metrics and optimize content strategy based on insights.
• Run paid social media advertising campaigns for lead generation and brand awareness.

Content Marketing & SEO:

• Develop

  content strategies

  to drive engagement and traffic.
• Conduct

  keyword research

  and implement on-page and off-page SEO tactics.
• Collaborate with the content team to create

  SEO-optimized blog posts, landing pages, and website content

  .
• Track and improve website performance using

  Google Analytics and Google Search Console

  .

Performance Analysis & Reporting:

• Track, measure, and analyze

  key performance indicators (KPIs)

  for digital campaigns.
• Generate reports on

  campaign performance, conversion rates, and ROI

  .
• Provide insights and recommendations for continuous improvement.

Marketing Automation & CRM:

• Use

  marketing automation tools (HubSpot, Mailchimp, Marketo, etc.)

  for lead nurturing and customer engagement.
• Collaborate with the sales team to integrate digital marketing efforts with

  CRM platforms (Salesforce, Zoho, etc.)

  .

Online Reputation Management & Branding:

• Monitor and respond to

  customer reviews, feedback, and inquiries

  across digital channels.
• Ensure brand consistency across all digital marketing efforts.