Senior Digital Marketing Executive

We are looking for a talented Digital Marketing Executive with 1+ years of experience to join our dynamic team at Amigoways Technologies Pvt Ltd

Experience: 1 to 3 Years

Location: Madurai

Employment Type: Full-Time

Key Responsibilities:

• Create and implement comprehensive digital marketing strategies that align with the company’s goals and objectives, ensuring brand consistency and effective online presence.
• Manage and optimize SEO strategies, including keyword research, on-page and off-page SEO, and technical SEO to improve organic search rankings and increase website traffic.
• Plan, execute, and manage PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn, ensuring optimal budget utilization and maximizing ROI.
• Design and implement social media strategies across platforms like Instagram, Facebook, LinkedIn, and Twitter to grow followers, boost engagement, and drive traffic.
• Build and manage email marketing campaigns to nurture leads, increase retention, and drive sales, utilizing best practices in segmentation, personalization, and automation.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar, making data-driven adjustments to optimize results.
• Work closely with the content, design, and product teams to develop engaging and creative campaigns, ensuring alignment between marketing efforts and company-wide goals.
• Keep up with the latest digital marketing trends, tools, and industry best practices, continuously refining strategies to stay competitive in a fast-evolving landscape.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1+ years of experience in digital marketing, with a strong track record of successful campaign execution.
• Expertise in Google Ads, Facebook Ads, and Google Analytics, with hands-on experience managing SEO, SEM, and PPC campaigns.
• Proficiency with marketing automation tools like HubSpot, Mailchimp, or similar.
• Strong understanding of social media platforms, content marketing, and email marketing best practices.
• Excellent analytical skills and experience using data to make strategic marketing decisions.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Creativity, attention to detail, and excellent communication skills.
• A proactive attitude and the ability to thrive in a fast-paced, collaborative environment.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person