Senior Digital Marketing Executive

Key Responsibilities

Lead Generation & Admissions Growth

• Run & manage Google Ads + Meta Ads campaigns
• Optimize campaigns for lead volume, CPL & conversions
• Create targeted campaigns for Makeup, Hair, Skin, Cosmetology & Fashion Courses
• Coordinate with counsellors to improve lead → walk-in → admission conversion

Social Media Strategy

• Plan and publish content calendar for Instagram, Facebook, YouTube
• Create reels, posts, student portfolios, workshop highlights, success stories
• Collaborate with editors/creatives for quality content production
• Track engagement & implement growth strategies

Website, CRM & Automation

• Manage landing pages & website for conversion improvement
• Implement UTM tracking, remarketing & WhatsApp automation flows
• Use CRM (Privyr ) for lead follow-ups & reporting

Branding, SEO & Outreach

• Improve brand visibility across digital platforms
• Publish blogs for SEO and ranking improvement
• Manage Google Business Profile, reviews & calls tracking

Skills & Requirements

Strong hands-on experience in Google Ads & Meta Ads (Lead Campaigns)
Understanding of student acquisition funnel in ed-tech/training industryAbility to create high-quality content for fashion & beauty domain
Knowledge of Analytics, UTM tracking, website engagement metricsFamiliar with Canva / Photoshop / CapCut or working with editorsResult-driven mindset with monthly lead & admission targets

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person