Senior Designer

conversion-focused designer

What you’ll d

• oDesign high-converting sales pages/PDP

  s (mobile-first) for campaigns, launches, and evergreen funnels

• .Edit short-form vide

  o (15–60s) for ads, PDPs, and social (cut-downs, hooks, captions, motion graphics)
• .Build pages in

  Shopify (PageFly/GemPages

  ) or

  Webflow/WordPres

  s; ensure pixel-perfect, responsive output

• .Run and iterate A/B test

  s (e.g., headlines, hero, price blocks, bundles, social-proof, video placements)
• .Partner with copy and media teams to align landing pages with

  ad-to-page message matc

  h
• .Use

  GA4 / MS Clarit

  y to read data (CVR, CTR, AOV, bounce, scroll depth) and ship weekly improvements
• .Own assets:

  Figma, design systems, component libraries, Lottie/micro-interaction

  s, video templates
• .Ensure

  accessibility & spee

  d (Core Web Vitals, alt text, colour contrast, compressed media)
• .Maintain

  brand consistenc

  y while adapting for

  women & senior

  s segments (legibility, trust cues)

.Must-have skil

• lsUI/Visual desi

  gn for web (Figma expert). Strong typographic hierarchy, spacing, mobile-first grid

• s.Video editin

  g: Premiere Pro / Final Cut / DaVinci

  + After Effec

  ts for motion graphics & caption
• s.D2C tooling

  : Shopi

  fy (PageFly/GemPages) o

  r Webfl

  ow, basi

  c HTML/C

  SS tweak

• s.Analytics literac

  y: GA4, UTM planning, basic cohort/funnel reading, Excel/Sheet
• s.CRO basics like A/B testin
• g.File hygiene, component naming, version control; comfort with fast creative iteratio

n.Nice-to-h

• aveBas

  ic JavaScr

  ipt (for experiments/embeds

  ), Lottie/Bodymo

  vi

  n, G

  S
• AP.Email & lifecycle assets (Klaviyo), social ad specs/meta export workflo

• ws.Domain familiar

  ity with supplements/beauty/wellne

ss.Experi

• ence3–6 years in D2C/e-commerce landing pages & performance creativ

  es

  , or an exceptional portfolio that proves
• it.Evidence

  of measurable l

  ifts (before/after metrics, learnings). Portfolio links requi

red.Educ

• ationBachelor’s in Design/Communication/Visual Communication/Intera

  ct

  io

  n

  , or B.Tech

  /B.E. with strong design port
• folioWe v

  alue portfolio and re

  sults over pedi