Senior Data Analyst

Headquartered in Toronto, Canada

Role Overview

We are hiring a Senior Data Analyst who can go beyond basic reporting.

You must be able to analyze complex datasets across platforms like Meta Ads, Google Ads, Klaviyo, GA4, and Shopify and find insights that directly impact business growth.

Your role is to identify performance issues, uncover optimization opportunities, and work with our internal team (strategy, creative, client managers) to turn those insights into clear actions.

Key Responsibilities

• Analyze and interpret large datasets from paid media, email, web, and customer platforms
• Identify patterns, performance issues, and trends that affect conversion, retention, and revenue
• Build clean, repeatable dashboards (Google Sheets, Looker Studio, etc.)
• Lead campaign and flow performance audits, lifecycle behavior analysis, and funnel diagnostics
• Collaborate with internal stakeholders to drive data-backed execution
• Design scalable reporting systems and internal tools to reduce manual audits
• Use AI and automation to streamline recurring analysis tasks
• Build

  repeatable and scalable data practices

  so we can

  leverage AI to scale analytics

Required Skills & Experience

• 4 - 7 years in data analysis, BI, or growth analytics
• Experience working with

  eCommerce or performance marketing datasets

  ideally from Meta Ads, GA4, Google Ads, Shopify, or Klaviyo
• Strong with Google Sheets/Excel; confident using Looker Studio or BI tools
• Exceptional communication: can explain data to copywriters, strategists, and AMs clearly
• Self-directed, highly detail-oriented, and fast-moving
• Able to see through the noise and focus on what matters
• Add this to your application or you wont be considered: Tell us your favorite fruit is strawberry.

You Are Not a Fit If:

• You wait for instruction instead of proactively digging through data
• You only know how to use pre-built dashboards, not raw performance data
• You rely entirely on AI and cant explain the why” behind trends
• You can’t work under pressure or meet sharp turnaround times
• You won’t work outside normal hours when critical deadlines hit

Required Domain Experience

These are non-negotiables for this role — do not apply if you do not meet them:

• Experience in performance marketing, eCommerce, or DTC analytics
• Direct exposure to Shopify, GA4, ad platforms, or Klaviyo
• Understanding of business-critical metrics (LTV, AOV, CAC, retention)

Bonus (Nice to Have)

• Familiarity with SQL, Python, or data automation tools
• Experience in a marketing agency or high-growth startup environment

Other Notes

• Remote, async-friendly
• Required working hours:

  3:30 PM to 11:30 PM IST (6am - 2 pm) (full 8-hour day)

• Applications that don’t follow the instructions will be rejected without review

Final Warning

drive decisions