Senior content rate optimization executive

Responsibilities:

• Utilize both qualitative (heatmaps, session recordings, surveys) and quantitative tools (Google Analytics,

etc.) to analyze website traffic and user behavior.

• Develop and implement a robust web analytics framework to monitor and optimize key performance

indicators and conversion points across the website and marketing funnel.

• Interpret data to understand the 'why' behind user behaviors and deliver actionable insights for UX and

conversion rate enhancement to boost lead generation and online sales.

• Oversee the optimization program, including site and e-commerce experience, landing pages, forms,

and CTAs, employing an iterative optimization process (hypothesize, design, test, measure, optimize).

• Create and manage optimization projects testing roadmaps, hypotheses, and reports (A/B, Multivariate,

Targeting, Personalization).

• Collaborate with developers, analysts, and researchers to drive projects and ensure seamless execution

and delivery.

Qualifications:

• At least 2 years of experience in Website Optimization, user experience, digital marketing campaigns.

• Previous experience in a customer-facing role or a proven track record of increasing customer

satisfaction, coupled with outstanding presentation skills.

• Proficient in using marketing platforms and tools such as GA4 or any of these third-party tools such as

VWO, MixPanel, Adobe Analytics, Optimizely, Convert, etc.

• Strong understanding of UI/UX best practices for websites and e-commerce functionality (ROI, AOV,

Conversion Rate, etc.).

• Should have strong knowledge in research tools like Microsoft Clarity, HotJar, CrazyEgg, LuckyOrange,

heatMaps, poll/survey tools.

• Experience in managing multichannel media campaigns, including paid search, ad text, and landing

page optimization, SEO, etc., will be beneficial.

• Ability to setup cart abandonment flow, checkout abandonment flow and strategize to increase

customers with the help of exit intent pop ups.

• Prior experience managing a diverse client portfolio

Kindly share profiles to devi@reignrecruitz.com.