Senior Content Marketer

What You ll Own

• Content Strategy & Editorial Planning

• Lead our content roadmap across blog, product education, lifecycle campaigns, and more aligned with business priorities, not vanity metrics.

• Content Creation & Execution

• Write compelling, clear, conversion-minded content from long-form pieces to landing pages to in-app UX copy. Turn briefs into assets people actually want to read and share.

• Content Distribution

• Collaborate with growth, lifecycle, and social to ensure every piece of content has a distribution plan. Think channels, not just keywords.

• Content-Led Growth

• Identify whitespace and content-market fit opportunities moments where our brand can shape conversations, not just follow them.

• Performance & Iteration

• Track how content performs across the funnel from discovery to conversion. Use insights to improve, repurpose, and scale what works.

Cross-Functional Enablement

• Build a content engine that supports product launches, sales plays, and demand campaigns. Content should be usable across the org.

You ll Thrive in This Role If You:

• Have 4-7 years of experience in B2B content marketing, ideally in SaaS, product-led, or tech environments.
• Are a strong writer fast, clear, structured but think like a strategist.
• Have a bias for action: you re comfortable publishing, testing, iterating.
• Understand that content is a lever for growth, not a checkbox for visibility.
• Are equally excited by a sharp landing page, a well-paced email series, or a strong narrative idea.
• Bonus: Familiar with CRO principles, lifecycle marketing, or content repurposing across paid/organic/social/email.