Senior Business Analyst

Senior Business Analyst

Responsibilites:

I. Requirements & Strategy

• Requirements Leadership:

  Lead the requirements gathering, documentation (e.g.,

  BRDs, FRDs

  ), and prioritization process for all digital and omnichannel analytics initiatives.

• KPI Definition:

  Partner with cross-functional teams (Digital Marketing, Sales, Data Science, IT) to

  define and refine KPIs

  , engagement strategies, and necessary data inputs.

• Workshop Facilitation:

  Facilitate workshops to identify and address

  pain points

  and opportunities in the digital customer journey and engagement models.

II. Analytics & Insights

• Performance Analysis:

  Analyze digital and omnichannel campaign performance using data from

  CRM, marketing automation, and digital platforms

  to generate actionable business insights.

• Technical Translation:

  Translate complex digital business objectives into detailed

  technical requirements

  (including user stories) for data and analytics teams to build effective dashboards, reports, and models.

• Segmentation Support:

  Support

  segmentation and targeting

  strategies for HCPs and patients based on their digital behavior, preferences, and engagement patterns.

III. Governance & Cross-Functional Leadership

• Compliance:

  Ensure all analytics solutions adhere to strict pharmaceutical

  compliance and data privacy regulations

  (e.g.,

  HIPAA, GDPR, promotional codes

  ).

• Process Improvement:

  Drive continuous improvement in

  data quality

  , digital processes, and overall omnichannel performance metrics.

• Liaison:

  Act as the

  bridge

  and primary communicator between business stakeholders and technical/data teams, ensuring clear communication and successful delivery of analytics solutions.