Senior Brand Strategist

As a Senior Brand Strategist at our agency located in Saki Naka, you will be responsible for leading a team of Social Media Managers and developing comprehensive social media marketing strategies. Your role will involve collaborating with cross-functional teams, creating engaging content, overseeing campaign execution, analyzing performance metrics, and guiding your team towards achieving business goals. **Key Responsibilities:** - Develop social media marketing strategies aligned with overall marketing objectives by conducting market research and competitor analysis. - Create and manage social media content calendars, ensuring timely and engaging posts. - Oversee the creation of high-quality content (text, image, and video) that resonates with the target audience. - Utilize social media management tools to schedule, publish, and monitor content across platforms. - Implement paid social media campaigns, including budget allocation, targeting, and optimization. - Monitor key performance indicators (KPIs) to measure campaign effectiveness and provide data-driven recommendations for optimization. - Recruit, train, and mentor a team of Social Media Managers, providing regular feedback and fostering a collaborative work environment. - Collaborate with other marketing teams to ensure cohesive brand messaging and liaise with internal stakeholders for integrated campaign execution. - Stay informed about emerging social media trends, tools, and platforms, sharing relevant insights with the team. **Qualifications Required:** - Bachelor's degree in Marketing, Communications, or a related field. - Proven work experience as a Social Media Marketing Strategist or similar role. - Strong knowledge of social media platforms, best practices, and emerging trends. - Experience managing social media campaigns and analyzing performance metrics. - Familiarity with social media management tools such as Hootsuite, Buffer, and Sprout Social. - Excellent written and verbal communication skills. - Strong leadership abilities and experience in managing a team. - Creative thinking, problem-solving skills, and ability to work under pressure. - Familiarity with graphic design and video editing tools is a plus. Join our dynamic team and contribute significantly to shaping our brand's social media presence. Apply today with your resume, portfolio, and a brief description of your approach to social media strategy and team management.,