Senior Associate - Growth

Senior Associate - Growth

Roles and Responsibilities

• Lifecycle Campaign Strategy & Execution:

  Design and execute personalized multi-channel campaigns using

  MoEngage

  across push notifications, in-app messages, emails, and WhatsApp. Map learner journeys and create automated workflows based on behavioral and academic data.

• Cross-Functional Collaboration:

  Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.

• Content Personalization & Engagement:

  Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers). Drive engagement through nudges, reminders, and motivational content.

• Performance Analytics & ROI Tracking:

  Track and analyze key retention KPIs, including batch enrollments, course completion rates, and subscription renewal rates. Analyze campaign performance using

  MoEngage Analytics, Google Firebase

  , and internal dashboards to provide data-backed insights and recommendations.

• Platform Mastery:

  Use a test-and-learn mindset, implementing A/B and multivariate testing to continuously improve campaign performance.

Skills Required

• Education:

  A

  Bachelor's degree

  in Marketing, Business, Education, or a related field.

• Experience:

  A minimum of

  4 years of experience

  in retention, lifecycle, or

  CRM (Customer Relationship Management)

  marketing, preferably within the

  EdTech

  industry.

• Technical:

  Hands-on experience with

  MoEngage

  is mandatory. Familiarity with WebEngage, CleverTap, or Braze is a plus.

• Analytical:

  Strong analytical skills with the ability to synthesize learner data into actionable strategies.

• Campaign Building:

  Proven success in managing user retention and engagement campaigns with measurable results. Experience building retention campaigns from scratch, including journey mapping and trigger logic, is a plus.