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4.0 - 9.0 years

3 - 7 Lacs

kozhikode, kerala, india

On-site

We are seeking a proactive Senior Associate - Growth to join our team. The ideal candidate will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals. This role requires a data-driven approach, hands-on experience with MoEngage , and a passion for analyzing user behavior. Roles and Responsibilities Lifecycle Campaign Strategy & Execution: Design and execute personalized multi-channel campaigns using MoEngage across push notifications, in-app messages, emails, and WhatsApp. Map learner journeys and create automated workflows based on behavioral and academic data. Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs. Content Personalization & Engagement: Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers). Drive engagement through nudges, reminders, and motivational content. Performance Analytics & ROI Tracking: Track and analyze key retention KPIs, including batch enrollments, course completion rates, and subscription renewal rates. Analyze campaign performance using MoEngage Analytics, Google Firebase , and internal dashboards to provide data-backed insights and recommendations. Platform Mastery: Use a test-and-learn mindset, implementing A/B and multivariate testing to continuously improve campaign performance. Skills Required Education: A Bachelor's degree in Marketing, Business, Education, or a related field. Experience: A minimum of 4 years of experience in retention, lifecycle, or CRM (Customer Relationship Management) marketing, preferably within the EdTech industry. Technical: Hands-on experience with MoEngage is mandatory. Familiarity with WebEngage, CleverTap, or Braze is a plus. Analytical: Strong analytical skills with the ability to synthesize learner data into actionable strategies. Campaign Building: Proven success in managing user retention and engagement campaigns with measurable results. Experience building retention campaigns from scratch, including journey mapping and trigger logic, is a plus.

Posted 3 days ago

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0.0 - 4.0 years

0 Lacs

jaipur, rajasthan

On-site

As a Content Creator + Social Media Intern at Kavadea Lifestyle Pvt. Ltd., you will play a vital role in planning, shooting, and editing various forms of content to showcase the culture-forward fashion label's vision of reviving lost Indian stories, myths, and crafts through bold, wearable art. Kavadea is focused on building a movement centered around storytelling that resonates deeply with its audience, and your contribution will be integral to this narrative. Your responsibilities will include planning, shooting, and editing reels, BTS, and story-driven content, creating engaging Instagram carousels, moodboards, and captivating captions. Additionally, you will co-direct photoshoots, style pieces, and develop campaign narratives. You will be involved in shoot preparation, visual documentation, and studio activities, as well as managing basic posting, engagement, and community storytelling on various social media platforms. We are looking for individuals who are passionate about visual storytelling and understand that it is more than just aesthetics it is about conveying emotions and meaning. You should be quick with ideas, efficient in execution, and able to work independently without the need for constant guidance. A deep understanding of how vibe, music, mood, and culture can evoke emotions online is essential. Proficiency in Instagram, Reels, and tools like CapCut, Lightroom, Canva, Adobe, or similar platforms is required for this role. Moreover, as this is an on-ground position based in Jaipur, you should be comfortable working in a studio environment. In return, you will have full ownership of the content you create, with the opportunity to work on tasks that go beyond traditional intern-level responsibilities. You will enjoy creative freedom, mentorship, and direct collaboration with the founder, gaining real-world brand-building experience that transcends the boundaries of a typical college internship. Your work will be recognized, shared, and credited, with the possibility of transitioning into paid roles post-internship. To apply for this position, please email your portfolio or Instagram handle to connect.kavadea@gmail.com along with a brief statement explaining why you are interested in joining Kavadea. This internship is not for the faint-hearted; it is designed for creators who are eager to influence and shape culture. If you are ready to embark on a journey of creating something authentic and impactful, we invite you to be part of our team at Kavadea.,

Posted 1 week ago

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4.0 - 8.0 years

0 Lacs

pune, maharashtra

On-site

You will be responsible for designing, implementing, and optimizing customer journeys using Oracle Eloqua. Your role will require a deep understanding of marketing automation, customer segmentation, and data-driven decision-making. As an Oracle Eloqua Journey Builder, you will join our campaign management team and play a crucial role in executing a wide variety of email marketing campaigns in Eloqua Marketing Cloud. Your key responsibilities will include HTML campaign production and deployment, transferring new email ideas into responsive email templates with excellent HTML/CSS knowledge, analyzing email performance to gain smart insights, and identifying opportunities for improvements on email campaigns. Furthermore, you will measure and report the performance of email marketing efforts through web analytics tools, develop reports to provide insights on relevant KPIs and campaign optimization, and ensure that emails follow industry policies and best practices. To excel in this role, you must possess the following skills: - Eloqua Marketing Automation expertise - Excellent HTML/CSS knowledge - Optimized design and layouts of emails - Strong interpersonal and communication skills Additionally, the following skills will be advantageous: - Knowledge of Eloqua Marketing cloud applications and implementations use cases - Working knowledge of e-Commerce - Understanding of data and campaign building - Programming skills in HTML, CSS, and knowledge of JavaScript Qualifications: - Bachelor's or Master's Degree in Computer Science with >= 7 years of IT experience - Relevant Eloqua Experience >= 4 yrs - Strong understanding of Eloqua Marketing Automation and Adobe Creative Suite If you are a talented Oracle Eloqua Journey Builder looking to contribute your expertise to our team, this position at DGS India - Mumbai - Thane Ashar IT Park, under the brand Merkle, offers a full-time, permanent contract.,

Posted 1 month ago

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5.0 - 9.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Copywriter for the Pitching & Special Projects team at Buffalo Soldiers, your role will involve crafting engaging and culturally relevant campaigns that resonate with audiences across various mediums. Your responsibilities will include developing campaign concepts from start to finish, writing a wide range of content such as scripts, briefs, posts, and titles, and collaborating with design and strategy teams to ensure cohesive execution. Additionally, you will be tasked with infusing insights and human truths into your work, challenging conventional narratives, and creating visually compelling content that drives organic engagement. Your ability to switch between different tones and styles, from playful to concise, and your knack for thinking visually will be crucial in this role. You will be expected to contribute to content and IP development, pitch narratives with creativity and clarity, and support strategic initiatives with innovative ideas. A concept-first creative with a passion for advertising, culture, and brand storytelling, you thrive in dynamic environments, value collaboration, and are open to feedback. Experience with multi-format campaigns, a love for developing IPs, proficiency in writing in Hindi and Hinglish, and a structured approach to creative thinking are all considered advantageous. Buffalo Soldiers, an integrated creative agency with a digital focus, values a culture of intelligence, attitude, and energy over experience. If you are excited about the opportunity to work in a fast-paced, entrepreneurial environment where creativity and storytelling take center stage, we encourage you to apply by submitting your portfolio and resume to the provided email addresses. Please ensure that the subject line of your application email includes Your Name and the position you are applying for (Copywriter - Pitch & Special Projects Team). For additional information about our company culture and values, we invite you to visit our website and watch our culture video. We look forward to reviewing your application and learning more about how your creative talents can contribute to our team at Buffalo Soldiers.,

Posted 1 month ago

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