Senior Associate, Digital Campaign Management

Education:

Experience:

Work Timings:

Work Mode:

Position Requirement:

• 5 years experience in Digital Operations (campaign creation, data analysis, quality assurance)
• 2 years experience working with customer data platform (CDP)
• Working knowledge of digital marketing platforms (email, ad serving platforms, social) & channels
• Strong analytical skills with the ability to perform calculations and identify errors, inconsistencies
• Ability to prioritize and deliver on multiple tasks simultaneously in a fast-paced environment
• Ability to work effectively as part of a team in a fast paced, deadline driven environment
• Software knowledge of Adobe Marketing, Salesforce Marketing Cloud, WorkFront,
• SharePoint, Google Productivity Tool, YouTrack

Role & Responsibilities:

• Campaign Build & Marketing

• Creation & communication of metadata values used for tracking & reporting of marketing campaigns
• Assist in creation email marketing campaigns & promotional mailers, including quality assurance and program requirement adherence

• Campaign Analysis & Reporting

• Preparation of campaign reporting, performance analyses & presentations for sales, marketing & client

• Campaign Wrap-up

• Perform steps necessary to close out campaign marketing, reporting & tracking