Senior Assistant Relationship Manager-MEL

The Senior Assistant Relationship Manager-MEL in the Rural Sales department is responsible for deepening relationships with Rural Banking accounts and providing exceptional service to customers. You will collaborate with the Relationship Manager to identify business owners and entrepreneurs in the designated catchment area and understand their business loan requirements. Your role involves driving client acquisition, establishing customer relationships, and maximizing the lifetime value of each relationship to contribute to organizational objectives. Your key responsibilities will include: - Managing zoning activity to identify household needs in assigned villages - Conducting end-user checks post loan disbursal to meet monthly and annual loan booking targets - Assessing client needs and exploring cross-sell opportunities to generate additional revenue - Promoting liabilities business in Rural markets through lead generation and account opening - Achieving sales goals through new business acquisition, referrals, and customer retention - Encouraging customers to adopt online banking for improved convenience - Ensuring high collections efficiency and meticulous documentation of loans and savings accounts - Coordinating with operations officer for accurate data entry and timely processing In addition, you will: - Ensure compliance with bank regulations - Conduct field audits and customer verifications to maintain high-quality accounts - Stay updated on market trends and competitor practices - Propose process enhancements to enhance service quality and efficiency - Support the implementation of livelihood advancement and community development initiatives Your role will play a crucial part in enhancing customer relationships, driving business growth, and contributing to the overall success of the organization.,