Senior Assistant Relationship Manager

As a Senior Assistant Relationship Manager-MEL in the Rural Sales department, your primary role is to deepen relationships with Rural Banking accounts and provide top-notch service to customers. You will work closely with the Relationship Manager to identify business owners and entrepreneurs in the designated catchment area, assess their business loan requirements, and drive client acquisition to achieve organizational objectives. **Roles & Responsibilities:** - Manage zoning activity to understand household needs in allocated villages and areas. - Conduct end-user checks post loan disbursal to meet monthly and annual group loan booking targets. - Assess client needs, identify cross-sell opportunities, and generate new revenue streams based on lifestyle, risk profiling, and requirements. - Increase liabilities business penetration in Rural markets through lead generation and account opening. - Meet individual and branch sales targets through new business sales, referrals, and account relationship retention. - Encourage customers towards online banking for behavioral changes. - Ensure high collections efficiency through discipline and drive. - Supervise accurate documentation of loans and savings accounts. - Coordinate with operations officer for timely and accurate data entry. **Secondary Responsibilities:** - Ensure compliance with bank requirements. - Conduct field audits and customer verifications to maintain high-quality accounts. - Stay updated on market intelligence and compare with competitor banks" best practices. - Recommend process improvements to enhance service efficiency and quality. - Support implementation of livelihood advancement and community development initiatives.,