Senior Art Director – 2D

About the role:

As an Senior Art Director, you are required to bring ideas to life through your creative designs.This role requires you to proactively provide feasible & innovative design solutions for events & activations. You are expected to have a strong understanding of 2D graphics, and scenic designs and environmental graphics. You shall be the point of coordination between all involved in the event-client, internal teams at Hyperlink including Client service, Production, Concept, Design as well as external agency partners

Responsibilities:

1. Creative Output on briefs received:

• Meet with Client Service team/ Client &understand briefs
• Develop design briefs by gathering information and data through research
• Visualize, brainstorm, ideate& transform ideas into effective designs/artwork/templates
• Sketch ideas whenever required
• Give direction, inputs, suggestions to the team on briefs
• Attend reccees if required to get a fair idea of the event venue
• Keen eye on design aesthetics- use a good sense of aesthetics & judge & visualize the right style of design.
• Create identity designs, environmental graphics, illustrations OR commercial art/ scenic designs, stage or exhibition designs and spatial designs.
• Create print files & art files that can be sent to printers for printing/ Create production files with specifications of all materials and ensure feasibility
• Being ahead of the curve to provide directions to the team & advice the client
• Incorporating the latest trends in graphic design
• Updated knowledge of software and tools of the trade

2.Client Related Goals:

• Attend Client meetings whenever required Research on clients & brands to deliver an effective creative design; Staying updated on brand knowledge
• Having the sensibilities to understand the brand, brand guidelines (colors), the client’s core message, target audience and other needs of the client
• Ability to Present & Explain Designs to clients
• Uphold integrity of the brand by following ethical practices
• Project conversion for existing clients
• Project conversion for new clients

3.Project Management & Internal Coordination

• Adhering to internal/ client timelines
• Coordination with the concept team to ensure that the copy and design are in sync*
• Effective communication of the final art works to relevant internal departments-CS, production (for final execution).
• Working with the Production Department, overseeing the print production process to ensure design integrity, color accuracy and image quality are met
• Working in tandem with other departments (Concept/CS/Production) to gain understanding of consumer experience, marketing strategy and operational capabilities

Required Qualification, Experience and skills:

• Strong knowledge of Softwares like Adobe Ilustrator, Corel Draw , Photoshop.
• 6+ years’ experience in the Events or BTL industry.
• Understanding of brands & their needs to connect with consumers/target audience.
• Fair knowledge on event set ups.
• Has exceptional attention to detail and the ability to plan and manage multiple tasks and projects in parallel despite tight deadlines.
• Proficiency with Microsoft Office, including Excel and PowerPoint is a must.
• Experience in crafting narratives and engaging clients and agencies in long range strategic partnerships.
• Highly customer oriented with proven ability to build internal and external relationships.