Senior Analyst – Performance & Insights (Marketing Analytics)

Job Description

About Hola Prime Hola Prime is a fast-growing proprietary-trading firm that funds retail traders in forex, futures and crypto across 175+ countries. Our growth engine blends direct‑response performance marketing, influencer / brand ambassador campaigns (NBA All‑Star Karl‑Anthony Towns), powerful affiliate networks and data‑driven retention loops. As we expand into new product lines, we’re doubling down on measurable, ROI‑positive growth—exactly where you come in. Why this role exists We need a hands‑on analytics leader to design, automate and evangelise holistic marketing‑measurement frameworks that: Quantify the true incremental impact of every media dollar (Meta, Google, YouTube, CTV, affiliates, influencers, retention promos). Turn raw trading‑platform data and mar‑tech signals into crisp, actionable insights for the C‑suite, Trading Ops, Product and Investor Relations. Enable smarter budget allocation, faster test‑and‑learn cycles and bullet‑proof business cases for new channels or tactics. Key Responsibilities Measurement Strategy Solution Development Insight & Story telling Cross Functional Leadership Process & Automation Tech Stack You’ll Use Databases / Warehouses: Snowflake, BigQuery, Postgres Languages: SQL, Python, R Visualisation & BI: Tableau, Power BI, Looker / Looker Studio (Data Studio) Marketing & External APIs: Google Ads API, Meta Marketing API, YouTube Data API, Google Analytics Data API, TikTok Marketing API, LinkedIn Ads API Experimentation & Marketing Tools: Google CM360, Meta Experiments, Firebase/GA4, Optimizely Collaboration & Agile: JIRA, Asana, Git, Slack About You 4‑6 years in digital‑marketing analytics, media‑measurement consulting or retail/fintech BI. Proven mastery of incrementality & lift studies, MMM/econometrics, attribution modelling, A/B & multivariate testing. Hands‑on SQL + Python (or R) for data wrangling, statistical modelling and rapid POC builds. Demonstrated expertise building and maintaining dashboards in Tableau and/or Power BI (Looker a plus). Experience integrating and automating marketing data via Google Ads, Meta, YouTube and other advertising APIs. Comfortable joining ad‑platform, web, app and backend trading data; experience with Snowflake/BigQuery preferred. Track record influencing non‑analytics stakeholders—able to sell the story, not just the stats. Experience in fintech, trading, brokerage or highly regulated performance‑marketing environments is preferred. Thrive in high‑velocity, agile teams; you plan with OKRs and ship in sprints. What’s in it for you Direct line of sight to C‑level decisions and multimillion‑dollar media budgets. An open canvas to build the analytics stack you’ve always wanted—no red tape. Global exposure: shape growth levers across 175+ markets and multiple asset classes. Competitive compensation, performance bonus, and the chance to work alongside a passionate, data-obsessed marketing squad. Ready to make every marketing dollar work harder? Apply with your résumé and a short deck or dashboard walkthrough that showcases a campaign, model or API‑driven automation you built that moved the revenue needle. Job Type: Full-time Pay: ₹600,000.00 - ₹1,000,000.00 per year Benefits: Health insurance Provident Fund Schedule: Monday to Friday Supplemental Pay: Performance bonus Quarterly bonus Ability to commute/relocate: Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required) Location: Mohali, Punjab (Required)