Senior Advertising Manager

1. Plan and Execute Ads on Quick Commerce Platforms

• Set up and run advertising campaigns on platforms like

  Blinkit, Zepto, Swiggy Instamart, and BigBasket

  .
• Choose the right products, offers, and creative formats (banners, product listings, carousels).
• Align campaigns with consumer demand (e.g. iced coffee in summer, hot chocolate in winter).

2. Drive Sales Through Ads

• Focus on

  conversion-driven campaigns

  aim to increase product orders, not just impressions.
• Create offers, discounts, or bundles that encourage impulse buys on quick commerce apps.
• Monitor which ads are pushing sales and optimize accordingly.

3. Analyze and Optimize Performance

• Track key metrics:

  impressions, click-through rate (CTR), conversions, ROAS (Return on Ad Spend)

  .
• Use data from ad dashboards or internal reports to find whats working and whats not.
• Make adjustments to campaigns weekly or even daily to boost performance.

4. Coordinate with Quick Commerce Platform Teams

• Work directly with category or ad managers at Blinkit, Zepto, etc. to:
• Secure premium placements (home page banners, spotlight sections).
• Understand platform-specific trends, promotions, and insights.
• Schedule campaigns during high-traffic times (festivals, weekends, paydays).

5. Manage Product Listings

• Ensure product titles, images, descriptions, and tags are accurate and optimized.
• Regularly update listings for seasonal promotions or new launches.
• Fix visibility issues (e.g. missing product thumbnails, incorrect categories).

6. Work With Creative Team for Ad Assets

• Brief the internal design team or external agency to create

  banners, hero images, thumbnails

  .
• Make sure creative assets are delivered on time, meet platform specs, and highlight offers.
• A/B test creatives when possible to see which designs drive more sales.

7. Handle Budgets, Calendars & Timelines

• Allocate ad spend wisely across products and platforms.
• Create a weekly/monthly plan of campaigns with expected goals.
• Stick to platform deadlines and campaign submission cut-offs.

8. Monitor Inventory & Ensure Stock Availability

• Coordinate with the supply team to make sure promoted products are in stock.
• Avoid running ads on SKUs that are low or out of stock this wastes budget.
• Prioritize high-margin or high-volume SKUs in ad campaigns.

9. Track Competitor Activity

• Keep an eye on what other brands are doing on Blinkit, Zepto, etc.
• Benchmark pricing, offers, and placements.
• Suggest counter-strategies to outperform competing products.

10. Report & Share Learnings

• Send regular reports on ad performance to management.
• Highlight wins, issues, and suggestions for the next round of campaigns.
• Use insights to improve results month over month.

Please note that interviews will be conducted face-to-face. If you're okay with this, feel free to apply