Lead Ad Operations (Branding)

• Lead the Branding Operations team managing Display, Video, CTV, Native, In-App, and Rewarded Video campaigns.
  
• Ensure timely setup, optimization, anddelivery across Managed Services, Xaprio DSP, and Deal Desk.
  
• Collaborate with Client Servicing and Sales teams to convert briefsinto executable campaigns and measurable outcomes.
  
• Work with Product and Tech teams toimprove campaign infrastructure, workflow automation, and delivery systems.
  
• Take complete ownership of delivery,quality, revenues, and P&L for the Branding vertical.
  
• Manage deal activations and pacing across TheTrade Desk (TTD) and DV360 - expertise with both is mandatory.
  
• Ensure adherence to brand safety,viewability, and fraud protection using tools like IAS, MOAT, Pixalate, and Human.
  
• Drive innovation by adopting new ad formats, contextual capabilities, anddata-driven optimization methods.
  
• Build, mentor, and grow a high-performanceoperations team aligned with business and client goals.
  
• Work closely with the Marketing team to help promote Xapadsbranding offerings through case studies and successstories.

Requirements

• 7-9 years of experience inProgrammatic or Digital Advertising Operations (Branding vertical).
  
• Proven expertise in Display, Video, CTV,Native, and In-App campaign management.
  
• Proven expertise in Deals setup,management, and optimization across TTD,DV360, Amazon DSP, and similar platforms.
  
• Strong understanding of ProgrammaticGuaranteed (PG), PMP, and Open Exchange delivery models.
  
• Knowledge of adtech ecosystem - DSPs, SSPs, Deal IDs, and measurement tools.
  
• Proficiency in campaign pacing, optimization, bid log analysis, andtroubleshooting.
  
• Experience working with global markets - US,UK, Russia/CIS, MENA, SEA, APAC, LATAM.
  
• Strong communication and leadership skills; proven ability to manage teams andcross-functional coordination.
  
• Analytical mindset with focus on data accuracy, performance, and processhygiene.