Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in bengaluru
>
Waters Corporation
>
Strategic Marketing Director

Strategic Marketing Director

Waters Corporation

9 - 16 years

30 - 37 Lacs

bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

global marketing management consulting market research healthcare brand awareness digital marketing mass spectrometry product marketing analytics chromatography

Work Mode

Work from Office

Job Type

Full Time

Job Description

Waters are seeking a highly impactful and dynamic

Strategic Marketing Director for Waters Division India

to drive and lead our Go-to-Market efforts in the country. The ideal candidate will have deep expertise in developing, executing, and optimizing sales and marketing strategies tailored to specific customer segments within India. In this role, you will collaborate with cross-functional teams to identify opportunities, leverage market insights, and craft impactful campaigns that drive business growth, brand awareness, and customer loyalty.

Responsibilities

Maintain and build small molecule and biosimilar market maps and associated Go-to-Market plans
: Develop clear understand of key customers and their products, leverage install base and existing customer footprint to determine market positioning, and implement a strategy and action plan to gain access to highest volume opportunities
Market Segmentation Strategy

:
Develop and implement sub-segmentation strategies based on end customer, behavior, and market opportunity. Define customer needs and pain points across workflows and map those to Water s Right to Win to ensure targeted and effective sales and marketing efforts into our most opportune segments.
Customer Insights & Research

:
Conduct market research and customer analysis to gain deep insights into country-specific pain points, preferences, and buying behaviors, driving more personalized campaigns while curating information back into our product teams for product development and enhancement.
Tailored Messaging & Positioning

:
Work with the content and product marketing teams to create and adapt messaging, value propositions, and content tailored to specific segments, ensuring relevance and resonance with each group. Augment global marketing plans for regional implementation and impact.
Sales enablement and implementation:
Work with sales team to effectively deploy segment approaches within each of our regions. Defining specific sales activity plans, and further ensuring the field teams are equipped to sell and position our portfolio into the target markets.
Cross-Functional Collaboration

:
Work closely with sales, product, and service teams to align segment-specific marketing strategies with business goals and customer-facing initiatives.
Performance Metrics & Reporting

:
Monitor the performance of country-level campaigns, using data analytics to measure success and optimize strategies for improved ROI.

Qualifications

Experience as an engagement manager or project manager in management consulting strongly preferred with 20 years of experience.
Bachelor s degree in Marketing, Business, or related field (MBA preferred).
Proven track record of developing and executing successful marketing strategies within specific market segments.
Strong understanding of data-driven marketing, customer insights, and analytics.
Exceptional communication, presentation, and interpersonal skills.
Ability to collaborate with cross-functional teams and drive results in a fast-paced environment.
Expertise in digital marketing, content creation, and multi-channel campaign execution.
Strong leadership skills with the ability to inspire and mentor teams.

More Jobs at Waters Corporation

Temp Field Service Engineer - Ahmedabad

Ahmedabad, Gujarat, India

2 - 5 yrs

Salary: Not disclosed

Research Sr. Software Data/AWS engineer

Bengaluru

8 - 13 yrs

INR 0 - 0 Lacs

Transition Manager - Global Capability Center

Bengaluru, Karnataka, India

Experience: Not specified

Salary: Not disclosed

Field Service Engineer I

Delhi, Delhi, India

Experience: Not specified

Salary: Not disclosed

Chemistry Inside Sales Account Manager

Bengaluru

4.0 - 8.0 yrs

INR 0 - 0 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Waters Corporation

Analytical Instrumentation

Milford

Before You Leave... Find Your Perfect Job!

Login to

Please Verify Your Phone or Email

Confirm Action

Contact Us

Strategic Marketing Director

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Strategic Marketing Director for Waters Division India

Maintain and build small molecule and biosimilar market maps and associated Go-to-Market plans

Market Segmentation Strategy

:

Customer Insights & Research

:

Tailored Messaging & Positioning

:

Sales enablement and implementation:

Cross-Functional Collaboration

:

Performance Metrics & Reporting

:

More Jobs at Waters Corporation